So you’ve managed to build up somewhat of a following on Twitter, but there’s just one problem; your followers aren’t getting that interactive with you and your profile! What are you doing wrong? How do you get people to start getting involved with what you’re doing?
This is what I’ll help you with today. It’s time to stop sending the wrong tweets and turn that lifeless profile into one full of two way conversation! So, let’s get started. 🙂
Ask Them Questions
One of the best ways to engage your fans is through questions. Everyone likes to feel they’re important and that their opinion matters, and are more likely to get involved with you if you ask for their input.
Questions can range from which their favorite song on your album is, to something more involving such as which album cover you should pick (you give them a link to two options). Questions like this can get fans very interactive, and a percentage will probably go on to share it with their friends if you ask them to. This will not only get people paying more attention to you, but possibly also get you more fans.
While you don’t want to make all your tweets questions, throw them in there along with the below to switch things up a bit.
Retweet It When They Mention You
As you play more gigs and more people hear your songs on radio / online etc, you’ll find that you start to get people mentioning you in their tweets. For example, here’s a Tweets I received from a follower just a couple of days ago:
Now, while these kind of Tweets are great for your ego, that shouldn’t be all they’re good for. While I could have simply replied saying thanks for the mention (which I did), I also re-tweeted her tweet.
There are two big benefits of doing this:
- It shows the person they were right to tweet you in the first place. This makes them more likely to get interactive with you again in future.
- It shows other people that there’s a chance you might also re-tweet them if they message you. And everyone loves to be re-tweeted!
Don’t underestimate how important re-tweeting some people’s mentions to you are. Of course, if it’s not something that’s suitable to be seen by your other followers, don’t RT it. But if the person has said something good about your songs and shown that they’ve enjoyed it, RT away! It’s a good testimonial for you (which is always good when Twitter marketing), and something which you may also want to put on your website.
Getting Involved With Their Conversations
Twitter is a social platform. If you always sit back and wait for people to come and talk to you, while you may still get interaction, you won’t get as much as if you go out there and get involved.
The great thing about Twitter is you can search any topic you want and find conversations on it (or at least ones which are closely related).
One cool way you can take advantage of this is by searching things related to your music. So say for example you are performing at a certain venue. Look for people talking about attending that venue already, and if it was for a show in your genre of music, let them know you’re also performing at that venue soon. Chances are, they’ll probably at least look into you as you’ve instantly shown you’re relevant to their interests.
Don’t forget to leave a link to a page where they can get more details.
Similarly, if you have collaborated with another musician, look up their name and see who’s talking about them. Get involved with the conversations and show them that you’ve collaborated together. Again, leave a link to where they can hear this collaboration.
This is a very powerful strategy for both getting new Twitter followers and getting people interactive with you. While it can be slow moving compared to the approach some like to take (read ‘spam your way to followers’, which doesn’t help your music career in any real way), it does work very well at getting things moving.
Keeping Them Informed With What You’re Doing
While all of the above are great for getting people interactive, don’t forget to stick to your core tweet: informing people about you and your music!
People follow you to see what you’re up to, and in all honesty not everyone wants to get interactive. While a percentage of your followers will message you if given the right incentive, some would simply prefer to just watch and never get more involved than that. And that’s fine. They may still buy your music or come and see you at shows.
So don’t forget your regular tweets. Let them know when you’re recording a new song, when you’ve got a show coming up, when you’ve a release coming out and the like.
I’ve said it before and I’ll say it again: A more informed fans is a more loyal fan.
What Do You Think?
Are there any other way which you use to engage with your Twitter fans? Do you find some of the above methods work better than others? Are you especially eager to try any of the above mentioned strategies? Let me know in the comments below. 🙂