As I’m sure you’re aware, social media marketing should be a big part of your music promotional efforts. That said, it’s not always easy to know how to do this. It doesn’t have to be difficult though, as I show you in the following guides. Have a read and put into practice what you learn.
Long gone are the days when low-quality videos could be uploaded to YouTube with a chance of being popular. Since the platform’s start, content creators have consistently raised the bar of production quality to a professional level. While a good camera is part of the equation, high-quality audio is what often separates the professionals from…
Crafting a good brand on Instagram is an artistic challenge, separate but intertwined with all of your other career pursuits. Back in the day, artists didn’t need to have dozens of up-to-date promo shots at the ready. You only needed two per year. Now, you’re expected to project yourself onto social media all the time….
TikTok is one of the newest and most interesting social media apps on the market. Despite the fact that it has been downloaded over 800 million times worldwide, it’s not yet a household name. Basically, the app allows people to upload clips of up to 15 seconds. Kind of like Vine. It includes AR filters…
You’ve created some music that you are proud of, and you want to share it; how do you go about putting it out into the world? These days, it’s more complicated than ever. You’ve got a lot to stay on top of. There’s blogs, Spotify playlists, local media, and physical publicity. That’s a lot, though…
Live video is one of the most valuable pieces of content you can have as an independent artist. It helps fans get closer to your music and it helps promoters know what you sound like. Unfortunately, making live video can be tricky – especially if you’re a band. Multi-tracking and mixing a live performance can…
So, you’ve created a new music video. Now what? Many artists love the creative process and hate promotion. And, let’s be honest here. The part you hate about promotion is having to talk to people, am I right? But engaging the creative side of your brain while making your music video and not tapping into…
Video is all the rage right now. As a musician, you already know the importance of video marketing. Music videos, for instance, are powerful tools for helping you get exposure, make more fans, and book more gigs. Today, if you aren’t using videos to market your music, you’re probably leaving opportunity on the table, because…
Getting views on YouTube is getting harder. It’s becoming difficult to drive viewers to your YouTube channel and off of their social media platform of choice. Once you have people watching your videos, you need to keep them on your channel watching more of your videos. This drives up your traffic and visibility, and if…
LinkedIn has been around since 2003 (a lot longer than most other popular social media platforms) and is largely seen and used as a professional social media platform. On Facebook, you might post about personal interests and issues, but LinkedIn is a place to focus on finding work, finding people to work for you, and…
Search Engine Optimization (or SEO) has been a focus for marketers for many years now. The goal of SEO is to optimize your content so that when searched for, it appears right away. Companies are keen on optimizing their websites to be among the first options people see when they search for their services. Just…
These days, it seems like everyone and their dog has social media. And in fact, there are way too many Instagram accounts dedicated to people’s dogs for my liking. What does this mean for the artist? The musician? Do you need to be on every social media platform? How do you cut through the noise…
A lot of musicians ask me how many social media sites they should be on. The answer is simple – you should not do more than you can do well. For instance, if you’re doing well on Facebook and Twitter, but the moment you begin posting to Instagram your results on Facebook and Twitter begin…
There are a ton of articles on using Facebook as a musician, but I think most of them miss the mark in some respect. Articles that are telling you to post twice a day, constantly keep up with comments, constantly be active on every social media, etc., are asking you to be more social media…
There’s a good chance you’re hooked on social media already. But if not, what I’m about to share with you might be news to you. What is social media? It’s like a loud, online party that everyone’s invited to. You can share your thoughts. You can repost someone else’s thoughts. You can like and comment…
Vine shut down earlier this year. Twitter has been on shaky ground for a while, and it may end up in the hands of Google, who appears to be buying it up in pieces. Who knows what will happen after that? Instagram seems well-positioned to edge out Snapchat. Some even call Google+ a failure (I…