As I’m sure you’re aware, social media marketing should be a big part of your music promotional efforts. That said, it’s not always easy to know how to do this. It doesn’t have to be difficult though, as I show you in the following guides. Have a read and put into practice what you learn.
We must face facts – getting likes for your Facebook page is getting tougher by the minute. Everybody can promote anything on social networks, and many are. And while getting a new page off the ground might not be easy, this does not mean that it’s impossible. There are still many ways to get likes…
Pinterest is currently the fifth most popular social media site on the web (just behind Facebook, YouTube, Twitter, and LinkedIn). Although its user base is primarily made up of women between the ages of 18 and 49, the male user base is also starting to grow. This is important to know, because if your fan…
Facebook Live. I’m sure you’ve heard of it or seen it by now – Facebook literally sends people notifications when friends and Pages go live – basically, you can live stream whatever you’re doing, and have people interact with you live. Facebook Live is possibly the best feature on Facebook you can use right now,…
If you’re on SoundCloud, you may be wondering how you can get more people following you, or how you can get more people listening to the songs you’ve uploaded on there. If so, you’re in luck. Today I’m going to show you how to get more SoundCloud plays and followers, as well as looking at…
Social media sites come and go. But Instagram and Pinterest are among the few sites that have risen quickly through the ranks and have even shown some staying power. What they have in common is that they are both visually-focused platforms. Pictures and videos drive huge engagement, which is why these content types are the…
YouTube is an amazing platform on which to build a presence as a musician. It gives you the opportunity to showcase your musical sensibilities and style in video format, and get your content in front of a large audience. But getting to that point takes time. Although there are a few “growth hacks” you can…
Smart phone apps have grown in popularity in just about every industry and profession. They can help you capture ideas, track progress, and be more productive with your time, even when you don’t have access to a computer. But there is one major downside – or danger – to getting hooked on apps. You can…
Looking for ways to promote your music on Instagram? Don’t worry – Instagram is not a hard platform to use. But you will need to put a little bit of forethought into your strategy if you want to make the most of it. Here are 20 quick fire Instagram marketing tips for musicians. Instagram Marketing…
One of the most obvious ways to start building a presence for your music on Facebook is by setting up a fan page. Your Facebook page is a place where you can share updates, post photos, add videos, accumulate “likes”, and more. One thing is for certain – a fan page doesn’t make for a…
There are basically two images you need to pay attention to when you’re setting up your Facebook page: your profile image, and your cover photo. Here’s why that’s important: it’s the first thing people see when they land on your fan page. By default, people pay attention to what’s above the fold. “Above the fold”…
You’ve spent years building your Facebook following, and you now have a bunch of dedicated fans who have “liked” your page. Effectively, they liked your page because they want to see your content. Yet your posts get only a few likes and comments, and your reach is small. Why? Facebook has an extremely complicated algorithm…
Getting 100 “likes” on your Facebook fan page is relatively easy. Getting 100 genuine music fans on the other hand… well, that’s a different matter entirely. Here’s what happens with most bands and artists. They invite all of their friends and family members to “like” their page. Pretty soon, they have 100 “likes” on their…
Today we’re going to look at some of the biggest mistakes you can make while marketing your music on Facebook. Building a music career isn’t all about social media, but it is an important marketing component of it. In particular, Facebook is the most popular social media site on the web, and one that has…
There are many different ways to engage your social followers. So why do so many musicians insist on using a tired call to action (i.e. “come to our show”) as their default standby? It’s probably because they don’t have a strategy. But if you’re reading this, odds are you’re open to trying different things. You’re…
We’ve all heard about the effectiveness of social media for marketing purposes. But how effective is it really? The answer is simple: it depends on how you use it. A lot of musicians create a fan page on Facebook and a profile on Twitter because it’s expected. Beyond that, they don’t have any strategy to…