As I’m sure you’re aware, social media marketing should be a big part of your music promotional efforts. That said, it’s not always easy to know how to do this. It doesn’t have to be difficult though, as I show you in the following guides. Have a read and put into practice what you learn.
We’ve all heard about the effectiveness of social media for marketing purposes. But how effective is it really? The answer is simple: it depends on how you use it. A lot of musicians create a fan page on Facebook and a profile on Twitter because it’s expected. Beyond that, they don’t have any strategy to…
Growing your fan base on Facebook is a good thing to do. However, if your fans aren’t engaged, it really doesn’t matter how many likes you have. This is why paying for likes doesn’t help you. A small, engaged audience is better than a larger, uninterested fan base. You should work towards getting your fans…
Facebook continues to change its interface, algorithms and policies without much notice, and in so doing, upsets a lot of its users. This has a way of confusing a lot of people too. However, with 1.4 billion users, it’s still a very important place to build an online presence as a musician. What you need…
Is it time to quit Facebook? Is Facebook still worth using as a music marketing tool? This is what we aim to help you decide in this two part guide. If you haven’t read it already, you can read the first part here. In there we look at why regardless of what you decide, you…
Ok, serious question. Should you give up on Facebook? With all it’s changes and them consistently making the organic reach of Facebook fan pages less, is it still a good promotion tool for those in the music industry? This is what we’ll be looking at today in the first of this two part guide. It’s…
Today I’m going to show you how to really increase the amount of social media followers you have. I highlight the word really because there’s a lot of advice out there on how to do this, but after testing a lot of things myself, I can honestly say that a lot of them don’t work…
We all know we should be marketing our music on social media. That said, it’s not always easy knowing when you’re doing it right. Need some guidance? Well here are 10 of my best social media marketing tips for musicians. Hopefully you already do some of them, but any you don’t do be sure to…
Today we’re going to look at how to promote your music with Google+. Or Google Plus. Or whatever you like to call it. Either way, it’s a guide on Google Plus for musicians:) Regardless of whether you’re a singer, a rapper or in a band, Google+ is something you simply can’t ignore. With an ever…
I’ve mentioned previously that I use tools to help me better market myself on social sites. Since then, I’ve had numerous musicians and others in the music industry say they’ve too started using these tools and how much easier it’s made their promotional efforts. Although I still use Tweet Adder, which is the tool I…
For the last few years, musicians have been advised to set up a Facebook and Twitter account as soon as they start up their online promotions. And while that is still good advice, after you’ve secured your name on each of these platforms, most new musicians won’t get much use out of a Facebook page…
We’ve all seen those adverts for getting more Facebook fans. You can boost your fan page by 1000 follows for anywhere from $20 – $70, all by companies and individuals which claim that these followers will be ‘real’. But should you buy them? Will they help your music carer in any way? No, absolutely not!!…
This is part two in our look at how to effectively use cover songs and Youtube to promote your music. You can see part one and 5 questions about Youtube cover songs answered here. Today though, we’re going to look at how to get a synchronization license (also known as a sync license) and some…
In recent years, cover songs have become increasingly popular. They’ve given many once unknown musicians a good chance to get in front of their target audience quite easily, and they’ve helped many of these musicians get known in their own right. While recording cover songs and uploading them to Youtube can be a great way…
So you’ve managed to build up somewhat of a following on Twitter, but there’s just one problem; your followers aren’t getting that interactive with you and your profile! What are you doing wrong? How do you get people to start getting involved with what you’re doing? This is what I’ll help you with today. It’s…
I’m sure you know how much of a powerful marketing tool Youtube can be for your music, so I won’t go into that here. What I do want to talk about today though, is one very powerful strategy you could use to get your video exposed to a lot more people than usual. What’s more,…