Social Media Marketing

There are basically two images you need to pay attention to when you’re setting up your page: your profile image, and your cover photo. Here’s why that’s important: it’s the first thing people see when they land on your fan page. By default, people pay attention to what’s above the fold. “Above the fold” […]

You’ve spent years building your following, and you now have a bunch of dedicated fans who have “liked” your page. Effectively, they liked your page because they want to see your content. Yet your posts get only a few likes and , and your reach is small. Why? has an extremely complicated algorithm […]

Getting 100 “likes” on your fan page is relatively easy. Getting 100 genuine music fans on the other hand… well, that’s a different matter entirely. Here’s what happens with most bands and artists. They invite all of their friends and family members to “like” their page. Pretty soon, they have 100 “likes” on their […]

Today we’re going to lo at some of the biggest mistakes you can make while marketing your music on . Building a music career isn’t all about social media, but it is an important marketing component of it. In particular, is the most popular social media site on the web, and one that has […]

There are many different ways to engage your social followers. So why do so many musicians insist on using a tired call to action (i.e. “come to our show”) as their default standby? It’s probably because they don’t have a strategy. But if you’re reading this, odds are you’re open to trying different things. You’re […]

Growing your fan base on is a good thing to do. However, if your fans aren’t engaged, it really doesn’t matter how many likes you have. This is why paying for likes doesn’t help you. A small, engaged audience is better than a larger, uninterested fan base. You should work towards getting your fans […]

continues to change its interface, algorithms and policies without much notice, and in so doing, upsets a lot of its users. This has a way of confusing a lot of people too. However, with 1.4 billion users, it’s still a very important place to build an on presence as a musician. What you need […]

Is it time to quit ? Is still worth using as a music marketing tool? This is what we aim to help you decide in this two part guide. If you haven’t read it already, you can read the first part here. In there we lo at why regardless of what you decide, you […]

Ok, serious question. Should you give up on ? With all it’s changes and them consistently making the organic reach of fan pages less, is it still a good promotion tool for those in the music industry? This is what we’ll be loing at today in the first of this two part guide. It’s […]