Getting 100 “likes” on your fan page is relatively easy. Getting 100 genuine music fans on the other hand… well, that’s a different matter entirely. Here’s what happens with most bands and artists. They invite all of their friends and family members to “like” their page. Pretty soon, they have 100 “likes” on their […]
Social Media Marketing
As I'm sure you're aware, social media marketing should be a big part of your music promotional efforts. That said, it's not always easy to know how to do this. It doesn't have to be difficult though, as I show you in the following guides. Have a read and put into practice what you learn.
5 HUGE Facebook Marketing Mistakes For Musicians – Avoid These!
Today we’re going to lo at some of the biggest mistakes you can make while marketing your music on . Building a music career isn’t all about social media, but it is an important marketing component of it. In particular, is the most popular social media site on the web, and one that has […]
6 Content Types You Should Be Using To Engage Your Social Followers
There are many different ways to engage your social followers. So why do so many musicians insist on using a tired call to action (i.e. “come to our show”) as their default standby? It’s probably because they don’t have a strategy. But if you’re reading this, odds are you’re open to trying different things. You’re […]
How To Use Selfies To Market Your Music
We’ve all heard about the effectiveness of social media for marketing purposes. But how effective is it really? The answer is simple: it depends on how you use it. A lot of musicians create a fan page on and a profile on because it’s expected. Beyond that, they don’t have any strategy to […]
How To Get More Genuine Facebook Fans For Musicians
Growing your fan base on is a good thing to do. However, if your fans aren’t engaged, it really doesn’t matter how many likes you have. This is why paying for likes doesn’t help you. A small, engaged audience is better than a larger, uninterested fan base. You should work towards getting your fans […]
Should Musicians Create Facebook Fan Pages Or Personal Profiles?
continues to change its interface, algorithms and policies without much notice, and in so doing, upsets a lot of its users. This has a way of confusing a lot of people too. However, with 1.4 billion users, it’s still a very important place to build an on presence as a musician. What you need […]
Is It Time To Quit Facebook? Part Two
Is it time to quit ? Is still worth using as a music marketing tool? This is what we aim to help you decide in this two part guide. If you haven’t read it already, you can read the first part here. In there we lo at why regardless of what you decide, you […]
Should You Give Up On Facebook? The Truth Revealed (Part 1)
Ok, serious question. Should you give up on ? With all it’s changes and them consistently making the organic reach of fan pages less, is it still a good promotion tool for those in the music industry? This is what we’ll be loing at today in the first of this two part guide. It’s […]
How To Get More Social Media Followers For Musicians
Today I’m going to show you how to really increase the amount of social media followers you have. I highlight the word really because there’s a lot of advice out there on how to do this, but after testing a lot of things myself, I can honestly say that a lot of them don’t work […]
Top 10 Social Media Marketing Tips For Musicians
We all know we should be marketing our music on social media. That said, it’s not always easy knowing when you’re doing it right. Need some guidance? Well here are 10 of my best social media marketing tips for musicians. Hopefully you already do some of them, but any you don’t do be sure to […]
Most of the guides on this site are by Shaun Letang - the founder of Music Industry How To. You can read more about him and this site