Facebook Live. I’m sure you’ve heard of it or seen it by now – Facebook literally sends people notifications when friends and Pages go live – basically, you can live stream whatever you’re doing, and have people interact with you live.
Facebook Live is possibly the best feature on Facebook you can use right now, but it’s so new that you may not be using it to its full potential. However, artists that are leveraging it are getting more reach, connecting with more fans, and also having a lot of fun in the process.
Live is available to all pages and profiles. It’s also available across all platforms, making it accessible for everyone.
The live stream will show up in people’s news feeds, and after you’re done broadcasting, you can choose to have the video remain on Facebook and in people’s news feeds just like a normal video.
Why You Should Start Using Facebook Live In Your Music Career
All you need to get started with Facebook Live is a Facebook page and a strong internet connection. Wi-Fi is best, but if you don’t have Wi-Fi, 4G or LTE works well (just keep an eye on data usage). Here’s why you should start using it!
Facebook Live Gets You More Organic Reach
It can be very frustrating figuring out how to reach the fans that you fought so hard for. Many of them would actually love to see your content, but don’t simply because you can’t get enough reach without paying for it.
Native videos and certain types of posts will get you more reach, but nothing will go farther than a Live video.
Live is a new feature for Facebook, and it’s typically content that people are interested in, because it has so much potential for interaction. So, Facebook pushes it pretty hard. It will even notify some users when you go Live so that they can tune in right away.
The Content Can Have Legs Beyond The Initial Music Video Or Recording
A great Facebook Live post can have just as much longevity as any post you put up. You can choose to post the live stream after it’s done, and people can continue to interact with it and share it.
It will even show up in people’s news feed as a story: This Band was Live!
You Can Still Edit The Video Like Any Other Video
The video can still be edited, deleted, and customized after it’s been posted – just like any other post!
Facebook Gives You Tons Of Data
If you’re into this sort of thing, Facebook gives you analytics to check out after you’re done streaming.
On regular videos, Facebook lets you analyze minutes viewed, 10 seconds viewed, number of unique views, and how many people finished the video.
Facebook Live gives you all the analytics, plus peak live views, comments, interactions, reach, etc.
There Is So Much Opportunity For Great Content!
We’ll get into some examples of artists using Facebook Live effectively later. But what you need to understand is that Facebook Live is an unbelievably powerful tool for connecting with fans.
Artists have been doing Q&As on Twitter for years. They go very well, because it’s an opportunity for fans to be acknowledged by artists they love, and it’s a great way to build connections and delight fans.
Facebook Live takes everything that is awesome about a Q&A and makes it even better by providing a visual and audio component.
Now you can do a Q&A, song request, even stream an entire set, and people can interact and watch from the comfort of wherever they are.
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