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23 Quick Fire Music Marketing Tips

Music Marketing

23 Quick Fire Music Marketing TipsLooking for some quick ideas on how to market your music?

You’re in luck, because there are a lot of different ways to get your music out there, especially with the help of the internet.

Here are 23 quick fire music marketing tips that you can begin using right away.

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But first, if it's your aim to do music professionally, you'll want to check out our free ebook while it's still available:

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1. Know Your Target Audience

Encourage as many people as possible to like your fan page on Facebook. Then, use the built-in Insights to get a sense of who your target audience is; their location, gender, age range, and so on.

2. Set Goals & Make A Plan

If you’re going to be marketing at all, first think about what your goals are. Then, make a plan for how you’re going to reach those goals. If you don’t know where you’re going, don’t expect to wind up there on autopilot.

3. Promote Early, Promote Often

If you have a new project in the works, don’t wait around for its release date to start promoting it. Begin marketing immediately, and tease your fans with project details leading up to its release.

4. Remember To Give Value

If you give value, you will get value back. Show your fans that you care about them. Ask them how you could make their experience better. Find out how you can serve them on an individual basis. They will keep doing business with you if they know, like and trust you!

5. Know The Difference Between Marketing & Distribution

They are two different things. Marketing is about everything you do to promote yourself and your music. Distribution is about getting your music into different stores, outlets, and apps. A distributed release still has to be promoted.

6. Build Your Email List

Email lists are power. Start building your email list right away, and give your fans plenty of opportunities to sign up for your list, both online and offline. This is some of the best advice I can give you for marketing your music.

7. Build & Update Your Website

Your website should be the center of your online marketing activities. Build it, and then remember to keep it updated too.

8. Share Often On Social Media

Use social media to build your following. Keep your profiles updated, and talk to your fans and followers often.

9. Start Your Own Hashtag Campaigns

Use #hashtags that are unique to you, and get your fans to post about you on social media using the same hashtags. Do what you can to turn those hashtags into trending topics.

10. Blog

Blogging isn’t for everyone, but it is a great way to keep connected with your fans and to share what’s happening in your career. Your blog posts are great items to share on social media too. If you can see yourself posting regularly, then give it a try. Otherwise, move onto other promotional ideas.

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11. Perform Live

Book shows at regular intervals to share your latest and best songs with your fans. Put more effort into out-of-town shows than local shows. Make local shows special so that the people who support you in your hometown aren’t burned out.

12. Use Flyers

23 tips for marketing your musicFlyers aren’t anything new, but they still work. Use flyers to promote your shows. If possible, make your flyers something people will hold onto rather than something they’ll immediately throw away. You’ll get more value out of them that way.

13. Run Contests & Giveaways

Contests and giveaways can really drum up attention for your music. Just remember to keep it legal, particularly if you’re going to be using social media. Ask for advice if you’re not sure.

14. Make A Physical & Electronic Press Kit

You never know when you might need one, or even both. Here’s what you need to include: your bio, high quality photos and videos, two to three of your best demos, as well as your contact information.

15. Ask For Help From Your Fans

You can’t do it all alone. Ask your fans to help out with promotion. Get them to put up posters or have them vote for you in songwriting competitions.

16. Cross-Promote

Look for opportunities to work together with other individuals, entrepreneurs, business owners, and musicians to promote one another. Decide on an angle that makes sense for everyone involved.

17. Master Facebook Ads

Facebook advertising is a great tool for getting exposure right now. Figure out how you can use it to get more likes, and get more people to come out to your shows.

18. Use Press Releases Intelligently

Send out press releases when you have something newsworthy to announce. Find an angle for each of your stories to drum up media interest in them.

19. Always Be A Student

Don’t stop learning; there is always more. Read blogs, listen to podcasts, and have conversations with the people you meet. Stay on top of recent happenings, especially with streaming sites, apps, and the like.

20. Take Advantage Of Postal Mail

More and more people are doing their communication digitally. It’s efficient, but you have the chance to stand out if you use things other artists aren’t using. Send out your press releases and other promotional items by mail, if and where applicable.

21. Offer A Variety Of Merchandise

Keep your fans coming back to your merch booth with a variety of merch offerings. Don’t just settle on CDs and T-shirts. Figure out what else your fans would love to buy, like keychains, stickers, or wristbands. If you’re not sure, then ask!

22. Offer Bundled Deals

If you want to sell your music, you have to get creative in your approach. Put together unique and interesting bundles that your fans will have a hard time resisting. Give discounts on packaged deals, and have your fans go home with more.

23. Offer Exclusive Membership Deals

Some of your fans are probably willing to pay more if they can get more from you. Put together a membership package where they get access to exclusive VIP content, discounts on tickets, and more.

Final Thoughts

Keep in mind that you can’t do everything at once. Try different things, and take note of what seems to be working for you. After all, if you keep doing more of what works, you should see better results too!

P.S. Remember though, none of what you’ve learned will matter if you don’t know how to get your music out there and earn from it. Want to learn how to do that? Then get our free ‘5 Steps To Profitable Youtube Music Career’ ebook emailed directly to you!

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