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Congratulations, you’ve decided it’s time to invest in paid promotion for your music.
The only problem? You’ve started researching services online and you’re not quite sure which one to pick.
Playlist Push and Omari MC are no doubt among the most recognizable names in Spotify promotion. But how are they different, and which one should you ultimately choose?
In this guide, we compare Playlist Push to Omari MC.
Playlist Push may be a newcomer in music promotion, but they should not be mistaken for amateurs. They have one of the best-looking brands and websites of any promotion service in the business, and starting a campaign with them is quick and easy too.
While they are mostly known for their Spotify playlist promotion, they also have a TikTok promotion service for artists who are looking to jump on current trends and go viral.
Playlist Push has been featured in publications like Fortune, Rolling Stone, Wired, and NPR, and has also been praised by its users who’ve been able to get their music out to the masses using their services.
If you’re looking for tips as an artist or creator, Playlist Push also has plenty of helpful advice on their blog to illuminate your path.
Playlist Push’s offer is simple. Promote your music on Spotify by getting placements in playlists, promote your music on TikTok with help from creators, or both.
Artists just getting started would do well to choose one or the other, though, even if they plan to promote on both platforms long term, as it makes the reporting much more streamlined. Start two separate campaigns if you plan to promote on both Spotify and TikTok.
Either way, for their Spotify playlist service, Playlist Push boasts:
- Over 4,000 verified playlists
- Over 500,000 successful playlist adds
- Over 150 million total reach
Meanwhile, for their TikTok promotion service, they boast:
- Access to over 3,300 TikTok creators
- Over 90,000 videos made using submitted songs
- Over 6.8 billion TikTok views
Whether submitting your song to Spotify or TikTok, setup with Playlist Push is very straightforward.
Simply submit your song, set up your targeting, and make your payment. Their AI-powered system will take over from there and do the rest of the work to connect you with playlisters or creators.
If you submit your music to playlists, then you will get responses from curators and get access to campaign reporting.
If you submit your music to TikTok, you get to review, rate, and approve videos, and get access to campaign reporting too.
And, of course, if you submit your song for promotion on both channels, you’ll get access to all relevant features.
Playlist Push doesn’t have pricing schemes, packages, or bundles as many services do, nor do they promise anything on your marketing investment.
In some ways, though, this is what makes them stand out. There are plenty of spammy services promising a certain number of plays for a certain amount of money, and these services almost inevitably overpromise and underdeliver.
That said, if your budget is under $280, then it’s not the right time to get started with Playlist Push as they won’t even accept your application.
They recommend a starting budget of at least $300 for Spotify campaigns and $350 for TikTok campaigns. These are minimums, though, so you can spend considerably more depending on your marketing goals.
If you’re just getting started with paid promotion, you may be intimidated by these starting budgets, but they are quite typical in today’s advertising climate.
The Playlist Push website was designed to help you get up and running fast. For artists who have no interest in messing around, the no-nonsense platform will be a breath of fresh air.
Playlist Push’s offer is also simple – promote your music on Spotify, promote your music on TikTok, or both. There are no other options to choose from, so if you plan to leverage their services, plan accordingly.
Of course, in the future, they might add additional channels you can promote your music on.
The benefits of promoting on Spotify are that you should get a good boost in the algorithm post-campaign. So, over the long haul, your investment can pay off (streaming royalties alone probably won’t pay for your marketing investment short term).
The benefits of promoting on TikTok are the potential to go viral. Naturally, becoming known can lead to more plays on streaming services too.
Playlist Push’s submission process is manual, but it is relatively short. Provide a link to your song, choose your targeting, and Playlist Push won’t require anything further from you.
That said, I do recommend identifying what artists you sound like and what genre categories you belong to in advance. This information is critical to the success of your campaign, and you should not be setting up a campaign before you have a good idea of how your music fits into the grand scheme of things.
Although I will probably beat this dead horse throughout this guide, it needs to be said that you should only be looking at utilizing a promo service if you have quality music. Basement or bedroom demos probably won’t go far, as curators listen to a lot of music.
Also, Playlist Push is not a boutique agency. An agency would be able to help you identify specific playlists or creator opportunities based on best fit, but Playlist Push relies more on automation. This is not a bad thing, though, and customers generally report good results.
For instance, if you’re promoting a new hip-hop track, your music won’t be submitted to completely irrelevant playlists – acoustic pop, movie soundtracks, foreign language playlists, or otherwise.
If you want to get started with Playlist Push, though, you should have at least $300 to work with. They won’t even consider working with you if you don’t intend to spend more than $280 to promote a song.
$300 is still a minimum, however, and you can invest considerably more if you have the budget and trust Playlist Push to deliver.
As with any playlisting service, Playlist Push does not guarantee results. But if you think you’ve got the goods, it’s well worth the investment.
Omari MC has become a known music promotion service, thanks in large part to their advertising campaigns. They are more established than Playlist Push and have gained a positive reputation with labels and artists alike through the years.
Omari MC offers a mix of promotion, management, and coaching services to musicians, but they are best known for their promotion services, as most if not all artists come to them looking for ways to get a leg up in streaming and social media platforms.
Honestly, if it needs to be done, they probably do it – Omari MC also offers mixing & mastering, website design & optimization, YouTube subscriber optimization, and more.
Omari MC has:
- Over 250 million followers across Spotify, TikTok, YouTube, and Instagram.
- Worked with over 21,000 artists.
- Been helping artists since 2014.
As noted earlier, Omari MC offers just about anything you can name, which even includes Facebook and Instagram ads management, radio promotion, podcast promotion, and press releases.
They even have other products, like music distribution, AI music tools, and eBooks & courses (although some of these are provided through their partners).
Here we’ll primarily focus on their Spotify, YouTube, TikTok, and Facebook / Instagram promotion options, but it’s fair to say that Omari MC has plenty to offer the artist looking to get their music out to a broader fan base.
For artists with questions concerning their promotion services, Omari MC has a very thorough FAQ section covering the main questions artists have about their marketing.
Regardless of what platform you intend to promote your music on, the signup process with Omari MC is the same. The website has a secure order form you can use to choose which platform you want to promote your music on, select your package (more on this in a moment), fill out your name and email address, select your song, make a payment, and so on.
The order form unfolds a step-by-step process, prompting you for necessary information as you complete each step. It’s very easy to follow!
Omari MC promises a certain number of streams in exchange for your investment. Here we’ll explore pricing for each platform they specifically offer their promo services on.
- Bronze: $77 (500 to 5,000 plays)
- Silver: $147 (1,000 to 10,000 plays)
- Gold: $357 (2,500 to 25,000 plays)
- Platinum: $657 (10,000 to 100,000 plays)
- Emerald: $1,297 (10,000 to 100,000 plays)
- Diamond: $1,797 (15,000 to 150,000 plays)
- Bronze: $77 (2,000 to 5,000 plays)
- Silver: $147 (4,000 to 15,000 plays)
- Gold: $357 (9,000 to 35,000 plays)
- Platinum: $657 (16,000 to 70,000 plays)
- Emerald: $1,297 (30,000 to 150,000 plays)
- Diamond: $1,797 (50,000 to 300,000 plays)
- Bronze: $97 (15,000 to 60,000 views)
- Silver: $147 (45,000 to 75,000 views)
- Gold: $357 (100,000 to 250,000 views)
- Platinum: $657 (200,000 to 500,000 views)
- Emerald: $1,297 (400,000 to 1,000,000 views)
- Diamond: $1,797 (600,000 to 1,500,000 views)
- Ultimate: $3,497 (1,200,000 to 3,000,000 views)
Facebook / Instagram ad management:
- Bronze: $497
- Silver: $997
- Gold: $1,997
There is also a one-time $197 setup fee for Facebook and Instagram ad management.
The Omari MC website is admittedly a little crowded and confusing, but with most links leading to the same place (the order form), you should be able to find your way around.
While they are connected with many partners who can provide artists with additional services, it seems like maybe these should have been deemphasized compared to their main promo offers, which are Spotify, YouTube, TikTok, and Facebook / Instagram.
Should you need anything else, though, it’s nice to know that you can probably find it on Omari MC.
No matter what you might be ordering with Omari MC, you will be using the built-in order form, which is mostly straightforward. But the more songs you want to promote, and the more platforms you want to promote them on, providing all necessary details and making a payment could prove a bit of a lengthy process.
Their pricing is quite logical. Omari MC effectively promises a certain number of plays or views in exchange for a certain dollar value (except for Facebook / Instagram ads, which they offer to manage on your behalf). This is easy to understand and great for reference too.
Additionally, if you spend more than $450 with Omari MC, you get to choose up to four training courses for free, which is a nice bonus. Those looking to learn the secrets behind Omari MC’s promotional methods will certainly get something from these.
Playlist Push Vs Omari MC, The Verdict
Playlist Push and Omari MC are both similar in that they offer music promotion services. But the similarities mostly end there.
Here is how the platforms compare in several pertinent categories:
Platform / Offer
Playlist Push is focused on offering a streamlined promotion service for Spotify and TikTok. They are clear on their offer, and their website / platform reflects this fact. It is very streamlined.
Meanwhile, Omari MC doesn’t seem to know what its focus is, even though, from our vantage point, it primarily operates in four domains – Spotify, YouTube, TikTok, and Facebook / Instagram.
They have their reasons for organizing their website the way they have, but from a user standpoint, it would be nice if they organized their secondary offers under a different heading or made it a point to highlight their main offers instead.
To be fair, Omari MC does offer more than Playlist Push does in terms of promotion.
Submission / Ordering Process
Playlist Push has a very streamlined submission and ordering process as well. If you’re signing up as a new artist, they will send you to a different page on their website to provide the necessary details. Even once you’re in the backend, you’ll only need to walk through one step at a time.
Omari MC’s order form sort of just “lives” on the same page that everything else does. It works, but the ordering process certainly isn’t as streamlined as Playlist Push’s and can even feel a little cumbersome by comparison.
There are differences in the way the two services operate, however, as well as how they charge for their services, so it’s not surprising that there would be differences in the submission and ordering process.
Playlist Push and Omari MC have two entirely different pricing models. Neither is right or wrong, and they both have their advantages and disadvantages.
Playlist Push starts you off at $300. This is your minimum, and you can choose to invest more money if it suits you. It works just as many social media advertising platforms do – Playlist Push works within your budget to get your music in front of decision-makers. But it doesn’t guarantee results.
Omari MC, on the other hand, may appear to be the safer bet, as it guarantees a certain number of plays or views in exchange for a fixed amount of money. The main advantage of this pricing model, at least from the customer’s perspective, is that you always know what you’re going to be getting.
Based on the pricing model, you may also assume Omari MC to be more economical, but we have seen some users of Playlist Push get similar results to Omari MC at the $300 budget level, suggesting the two services are quite competitive overall.
Features & Benefits
Spending over $450 with Omari MC entitles you to four courses, which in addition to promotion can be invaluable in helping you grow your music career.
It is also clear that if you require other tools or services, Omari MC can help steer you in the right direction, no matter the need.
Just about the only added feature or benefit you will get with Playlist Push is the opportunity to promote their services as an affiliate, though they do have a helpful blog too.
Playlist Push Vs Omari MC, The Verdict
Overall, we love how streamlined and straightforward Playlist Push is compared to Omari MC. Playlist Push knows what business they’re in and they’re not trying to push themselves as anything but a music promotion service for Spotify and TikTok.
Sure, give it time, and this may change, but for the time being, Playlist Push is the easiest of the two platforms to use. With them, you can get your promotion campaign set up in minutes.
Still, Omari MC is one of the “old guard” music promotion services, and they’ve made plenty of musicians happy with their marketing efforts. They also have more options in terms of platforms / channels they can help you grow your career.
While we do think Playlist Push comes out on top in this battle (read our dedicated Playlist Push review if you want more details), even if only by a small margin, both Playlist Push and Omari MC (see the Omari MC review) are ultimately great services, and either can be used to promote your music.
If you have yet to invest in music promotion, know that it’s just about the only way to grow your listenership in a hurry, and it’s well worth investing in alongside a robust set of other promotional tools and activities (every artist needs to be thinking about their marketing mix).