Music Marketing

It’s hard to know what your brand should lo like, what your next single should be, what promo shots you should use. In fact, it’s just hard to know what to do in general. I also feel like musicians and artists are worse at making these decisions than most people. Self-doubt and self-consciousness can cripple […]

If you’ve been learning about promoting your music for any length of time, then you probably know how important it is to get your music reviewed by influential s. Reviews don’t just bolster exposure, streams, or sales. If that’s all you’re loing for, you should probably focus on selling to your fans instead of getting […]

So, you want to dominate YouTube rankings. Be forewarned: This will take work. And if you’re timid at heart, or shy, or lazy, or nervous about getting the word out about your videos, these methods aren’t for you. But if you want to hedge your bets on video marketing – and I think this is […]

When it comes to marketing your music on the internet, you must take a long-term perspective. At first, it might seem like getting coverage or reviews from s has a low return on investment. But if you keep growing, and they keep growing, you’ll see huge benefits over time. It’s worth the initial effort you […]

Have you ever come across some indie band making fantastic music without anyone listening? The reasons for this phenomenon are diverse, ranging from location to branding. However, it is almost a certainty that this band does not spend as much time as they should on marketing. Fair enough! Marketing seems like a big, complicated job […]

How are you marketing your music? There are many experts teaching people how to get the most from their promotion efforts. Unfortunately, I believe the inordinate focus on social media is grossly misplaced. I am aware of the success stories, but they tend to be the exception and not the rule. We just keep talking […]

Making predictions is always risky business. Nobody really knows what to expect in a year (or 10), but we all like to guess. I would like to forewarn you that I could be completely wrong with these predictions, but they represent my best guesses. According to MIDiA Research, 2016 was the year of the video. […]

So I’ve already written a free complete ebo introducing people to music marketing, and even created one of the (if not THE) best courses around on promoting your music. That said, today I wanted to go a step further and bring you in on some hard hitting strategies that will gain you fans, and […]