Music Marketing

Having a music career in the 21st century is all about finding a balance between acquiring and maintaining your fan base, and consistently creating new content. Of course, these things go hand in hand – if you’re constantly creating, you’re gaining new fans and keeping your current fans engaged. The problem is, artists are not […]

Collaborating with other musicians is one of the most powerful ways to propel your career. Independent artists face two major challenges: 1) being seen and heard by wider audience, and 2) constantly having to be in creative mode, writing and releasing new Collaborating with other artists can help with both of these challenges. A successful […]

Gone are the days when putting up a few posters and spreading the word is enough to market a show. Getting people out to your gigs is hard work. And, that’s honestly just the beginning – artists need to promote their website, social media accounts, e list, merch, musical releases and . The good news […]

Blogging isn’t for everyone. But some people it. If you’re a musician with a blog, there’s a good chance you want to make the most of the content you publish. After all, writing isn’t easy, and having to do it regularly isn’t easy. It requires creative energies to do. In the words of Californication […]

You would be surprised at how many artists and musicians have tribute bands running on the side. There are a ton of tribute bands in the world. Some are “just for fun” tributes – usually started because a group of musicians have a passion for a particular artist. On the other hand, there is a […]

The world of music marketing changes fast. What worked in 2017 did not necessarily work in 2018 and it probably won’t work in 2020. Already this year, there have been changes. Spotify allows artists to submit their songs to playlists themselves. ’s way of managing ads is ever-changing. Finding ways to connect with your audience […]

marketing. What thoughts come to mind as you lo at those two words? I imagine it’s a bit of a ed bag depending on what your experience has been like to this point. Maybe you already have a large e list you regularly send campaigns to. Perhaps you’re in the process of building enough […]

So I’ve already written a free complete ebo introducing people to music marketing, and even created one of the (if not THE) best courses around on promoting your music. That said, today I wanted to go a step further and bring you in on some hard hitting strategies that will gain you fans, and […]

I this time of year. It’s a little cheesy, but it always feels appropriate to take a few forced vacation days to relax, reflect on the year that’s passed, and start thinking about the year ahead. It’s been said a thousand times, but the music industry changes fast. And, it’s now changing faster than […]