Music Marketing

TV talent shows like American Idol and The Voice went through a bit of a cultural “moment” a few years ago. These shows are somewhat less important now, but they are still very popular. Similarly, radio talent shows were once a major driver for exposure and even cash. Now, good radio contests are harder to […]

How are you marketing your music? There are many experts teaching people how to get the most from their promotion efforts. Unfortunately, I believe the inordinate focus on social media is grossly misplaced. I am aware of the success stories, but they tend to be the exception and not the rule. We just keep talking […]

So I’ve already written a free complete ebo introducing people to music marketing, and even created one of the (if not THE) best courses around on promoting your music. That said, today I wanted to go a step further and bring you in on some hard hitting strategies that will gain you fans, and […]

Finding it difficult to get people to listen to your music? Need advice on how to promote yourself effectively? No problem, the below guide will help; today I’m going to teach you how to market your music! The ability to market your music is an essential skill that every musician should learn. That said, many […]

These days, terms like content marketing, digital marketing and off marketing, get thrown around a lot. The objective of marketing is the same no matter what form it takes. The idea is to promote your event, product, service, or project to a specifically defined group of people. These people are sometimes referred to as target […]

There are many approaches to songwriting these days. Some musicians like to crank out as many tunes as they possibly can to create opportunities for themselves. Others like to take their time and put out quality music every time they release something new. And many others lie somewhere in the balance of this spectrum […]

When it comes to submitting your music to radio, there are variables you can control and those you can’t. What you can control is the number of outs you send, how you package up your materials, whether you follow up with station directors, programmers, or DJs, and how consistent you are in your career activities. […]

With the rise of music blogging, it’s easier than ever for artists to be their own publicists. And I think you should try your best to be your own publicist whenever you get the chance! It’s cheaper, and nobody cares about your music than you do. The problem is, everyone can do it, and […]

There was a time when every musician had a blog. Even five or six years ago blogging was the vogue form of music marketing. Lately however, I’ve been noticing that fewer musicians are doing it. There are a few reasons for this – I think many musicians who felt forced to do it but never […]

It’s hard to know what your brand should lo like, what your next single should be, what promo shots you should use. In fact, it’s just hard to know what to do in general. I also feel like musicians and artists are worse at making these decisions than most people. Self-doubt and self-consciousness can cripple […]