Music Marketing

marketing. What thoughts come to mind as you lo at those two words? I imagine it’s a bit of a ed bag depending on what your experience has been like to this point. Maybe you already have a large e list you regularly send campaigns to. Perhaps you’re in the process of building enough […]

So I’ve already written a free complete ebo introducing people to music marketing, and even created one of the (if not THE) best courses around on promoting your music. That said, today I wanted to go a step further and bring you in on some hard hitting strategies that will gain you fans, and […]

I this time of year. It’s a little cheesy, but it always feels appropriate to take a few forced vacation days to relax, reflect on the year that’s passed, and start thinking about the year ahead. It’s been said a thousand times, but the music industry changes fast. And, it’s now changing faster than […]

So, you’ve committed to writing your own bio. In an ideal world, you would get a professional to help you with this. But hiring a writer can be pricey. And, if you’re just getting your start in music, you probably don’t have much money. I understand. I’ve been in your shoes. Early on in my […]

There are lots of places for artists to get exposure on. There are the obvious social media platforms (, Instagram, ) and the obvious music streaming/buying platforms (Bandcamp, SoundCloud, Spotify, etc.) These platforms allow you to build an on presence for fans to connect with, and for the most part, these platforms are free to […]

If you want to give yourself the best chance of media outlets randomly covering you, you need an electronic press kit, or a EPK for short. Today I’ll lo at what a EPK is, how you make one, what you should put in it, and where to put it. At the end I’ll also give […]

TV talent shows like American Idol and The Voice went through a bit of a cultural “moment” a few years ago. These shows are somewhat less important now, but they are still very popular. Similarly, radio talent shows were once a major driver for exposure and even cash. Now, good radio contests are harder to […]

How are you marketing your music? There are many experts teaching people how to get the most from their promotion efforts. Unfortunately, I believe the inordinate focus on social media is grossly misplaced. I am aware of the success stories, but they tend to be the exception and not the rule. We just keep talking […]

Finding it difficult to get people to listen to your music? Need advice on how to promote yourself effectively? No problem, the below guide will help; today I’m going to teach you how to market your music! The ability to market your music is an essential skill that every musician should learn. That said, many […]

These days, terms like content marketing, digital marketing and off marketing, get thrown around a lot. The objective of marketing is the same no matter what form it takes. The idea is to promote your event, product, service, or project to a specifically defined group of people. These people are sometimes referred to as target […]