Music Marketing

You would be surprised at how many artists and musicians have tribute bands running on the side. There are a ton of tribute bands in the world. Some are “just for fun” tributes – usually started because a group of musicians have a passion for a particular artist. On the other hand, there is a […]

The world of music marketing changes fast. What worked in 2017 did not necessarily work in 2018 and it probably won’t work in 2019. Already this year, there have been changes. Spotify allows artists to submit their songs to playlists themselves. ’s way of managing ads is ever-changing. Finding ways to connect with your audience […]

marketing. What thoughts come to mind as you lo at those two words? I imagine it’s a bit of a ed bag depending on what your experience has been like to this point. Maybe you already have a large e list you regularly send campaigns to. Perhaps you’re in the process of building enough […]

So I’ve already written a free complete ebo introducing people to music marketing, and even created one of the (if not THE) best courses around on promoting your music. That said, today I wanted to go a step further and bring you in on some hard hitting strategies that will gain you fans, and […]

I this time of year. It’s a little cheesy, but it always feels appropriate to take a few forced vacation days to relax, reflect on the year that’s passed, and start thinking about the year ahead. It’s been said a thousand times, but the music industry changes fast. And, it’s now changing faster than […]

So, you’ve committed to writing your own bio. In an ideal world, you would get a professional to help you with this. But hiring a writer can be pricey. And, if you’re just getting your start in music, you probably don’t have much money. I understand. I’ve been in your shoes. Early on in my […]

There are lots of places for artists to get exposure on. There are the obvious social media platforms (, Instagram, ) and the obvious music streaming/buying platforms (Bandcamp, SoundCloud, Spotify, etc.) These platforms allow you to build an on presence for fans to connect with, and for the most part, these platforms are free to […]

If you want to give yourself the best chance of media outlets randomly covering you, you need an electronic press kit, or a EPK for short. Today I’ll lo at what a EPK is, how you make one, what you should put in it, and where to put it. At the end I’ll also give […]

TV talent shows like American Idol and The Voice went through a bit of a cultural “moment” a few years ago. These shows are somewhat less important now, but they are still very popular. Similarly, radio talent shows were once a major driver for exposure and even cash. Now, good radio contests are harder to […]

How are you marketing your music? There are many experts teaching people how to get the most from their promotion efforts. Unfortunately, I believe the inordinate focus on social media is grossly misplaced. I am aware of the success stories, but they tend to be the exception and not the rule. We just keep talking […]