Music Marketing

So, you’ve committed to writing your own bio. In an ideal world, you would get a professional to help you with this. But hiring a writer can be pricey. And, if you’re just getting your start in music, you probably don’t have much money. I understand. I’ve been in your shoes. Early on in my […]

There are lots of places for artists to get exposure on. There are the obvious social media platforms (, Instagram, ) and the obvious music streaming/buying platforms (Bandcamp, SoundCloud, Spotify, etc.) These platforms allow you to build an on presence for fans to connect with, and for the most part, these platforms are free to […]

If you want to give yourself the best chance of media outlets randomly covering you, you need an electronic press kit, or a EPK for short. Today I’ll lo at what a EPK is, how you make one, what you should put in it, and where to put it. At the end I’ll also give […]

TV talent shows like American Idol and The Voice went through a bit of a cultural “moment” a few years ago. These shows are somewhat less important now, but they are still very popular. Similarly, radio talent shows were once a major driver for exposure and even cash. Now, good radio contests are harder to […]

How are you marketing your music? There are many experts teaching people how to get the most from their promotion efforts. Unfortunately, I believe the inordinate focus on social media is grossly misplaced. I am aware of the success stories, but they tend to be the exception and not the rule. We just keep talking […]

So I’ve already written a free complete ebo introducing people to music marketing, and even created one of the (if not THE) best courses around on promoting your music. That said, today I wanted to go a step further and bring you in on some hard hitting strategies that will gain you fans, and […]

Finding it difficult to get people to listen to your music? Need advice on how to promote yourself effectively? No problem, the below guide will help; today I’m going to teach you how to market your music! The ability to market your music is an essential skill that every musician should learn. That said, many […]

These days, terms like content marketing, digital marketing and off marketing, get thrown around a lot. The objective of marketing is the same no matter what form it takes. The idea is to promote your event, product, service, or project to a specifically defined group of people. These people are sometimes referred to as target […]

There are many approaches to songwriting these days. Some musicians like to crank out as many tunes as they possibly can to create opportunities for themselves. Others like to take their time and put out quality music every time they release something new. And many others lie somewhere in the balance of this spectrum […]

When it comes to submitting your music to radio, there are variables you can control and those you can’t. What you can control is the number of outs you send, how you package up your materials, whether you follow up with station directors, programmers, or DJs, and how consistent you are in your career activities. […]