New websites for musician are popping up all the time. Some that claim they can help you get new fans, some that say they will make the distribution of your music easier then ever before. To the untrained eye, these new websites may seem like the missing tool you need to get people noticing your music. In reality, the majority of these tools are probably worth avoiding. Read on to find out why.
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Why You're Better Off Avoiding The Majority Of Music Sites And Tools
So why is it I'm saying that most of these websites, mostly the social networking type sites for musicians, will probably do you more harm then good? Simple, because:
Most sites for musicians only distract you from doing the real things which will move your music career forward! – Tweet This.
The majority of these tools often claim to do the same things that you should already be doing. They claim to get you in front of a audience of music lovers.
The thing with this though, is there are plenty of other tools that can already do a similar job, and have a much bigger established audience. Furthermore, your target audience doesn't just hang around on these kind of social networking websites. You should also be attending gigs and appearing on the radio stations they listen to. You should be reaching them via related events and news websites catering to the genre.
If these tools made essential marketing tasks a lot easier, I would have no trouble in recommending them. That said, often they don't. Many of them greatly over hype how much benefit you'll see from using their service, and if they're challenged with this fact, they'll often reply that you need to put the work in to see results on their platform. While that may be true, if you can put the same amount of work in to see much bigger results on other platforms… You get the idea.
Now don't get me wrong, there are tools out there that can help you speed up the process of handling certain tasks. That said, the key thing I want you to take away from this article is that you shouldn't be trying to sign up to and managing too many different social profiles. Why? Because you'll be spreading your efforts too thin!
If you want a platform to work for you, you'll need to really work at it. No platform will give you much results without putting the effort in, but if you sign up to every new tool or website that's put out there, you won't have enough time to invest in any of them and make them work.
If instead you picked say three of these websites and put all your efforts there (say Facebook, Twitter and Youtube, or Instagram, Soundcloud and Twitter etc) you'll have a much better chance to build up your audience and get some momentum going on those platforms.
Remember though, your own official website should always be the main hub of yours online. Any website you use around that should only be there to complement your website, and you should always drive people back to your site to sign up to your mailing list. This is one of the best and most profitable ways you can communicate with any fans of yours.
So Which Sites Specifically Should You Stay Clear Of?
That's hard for me to say. In all honesty, I haven't used every single platform out there that is targeted to musicians. That said, as a general rule you want to base your tools of choice on a couple of things:
- How many users they have. If you have a website claiming to get your music in front of their other users (kind of like how MySpace done is and how Soundcloud does it now), you'll want to make sure they have a big user base. If it's a new website claiming this, chances are you're better off using an established platform instead, unless this newbie offers something noticeably different and beneficial (which most of them don't).
- How much they can genuinely help you. Is this website doing something that you really need done in your music career? And if so, are there any tools out there which already do a better job then this website? If it is something you really need and there are no other better alternatives, then this website could be one worth using. Most of the time though, you'll find these things won't be the case.
Other things like their potential for growth can also be a good determining factor, as in if it's being talked about a lot by established people in the music industry, and if all the big acts in your genre already have a profile on that platform. If this is the case but you're not sure if it'll be worth you signing up or not, you should at least create a profile on there to reserve you name for future use. Then if it takes off, use it. If not, you haven't wasted more then 5 minutes on it.
So in conclusion, if you want to stay productive and focus on the things that will really help move your music career forward, you'll want to minimize the amount of tools you use for handling your music career. Managing too many different social profiles will spread your efforts thin, and not give you the amount of time needed to make even a couple of them as successful as they could be.
Don't get sucked in by each new social networking site coming out. Unless they can show you there's a real benefit to signing up and managing a profile with them, steer clear!