Today I'm going to show you how to really increase the amount of social media followers you have. I highlight the word really because there's a lot of advice out there on how to do this, but after testing a lot of things myself, I can honestly say that a lot of them don't work very well.
Before I go any further, I want to say this. No matter what method you try, you're never going to get everyone who comes into contact with your music to follow one of your social profiles. That said, the tactics I'm going to share with you today work better than a lot of the other tips people generally give out. So read on, implement what you learn and start getting more followers on social media today.
But first, if it's your aim to do music professionally, you'll want to check out our free ebook while it's still available:
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Get More Social Media Followers On Autopilot Via Your Website
This is one of the biggest tips I can share with you on gaining new social followers. As soon as I started doing this, the amount of social subscribers I got grew a lot.
While it's common advice to add a link to your social pages on your website, where you're told to put it usually isn't very effective at all. It's common practice to place links and buttons to your social profiles in your sidebar; this is the usual advice. That said, after much testing and conversion tracking, I can tell you that this will get you more or less no subscribers. Sure, you may get the odd couple of people here and there liking or following you through that button. But if you get 100 people to visit your website, you'll be lucky if one or two of them goes on to become a subscriber.
So where should you be promoting your social profiles on your site? Well, I've found that adding a call to action at the top of each of your posts or pages converts a lot better than adding the same in the sidebar.
Want an example of this? Simply scroll up to the top of this post and see an example of this in action. Or here's a screen shot of it in action:
The reason this works is because it's where your website visitor will actually be looking. People have grown ‘banner blindness' over time, which is when they automatically don't look at anything that looks like it could be an advertisement. And ads are usually in the sidebar, where your social buttons are usually suggested to be placed.
While there are people who still do look at the sidebar and at your social profile links there, often it will get overlooked.
That said, when people visit your website, everyone looks at the main part of your content. And if you can add the call to join your social sites there, a lot more people will notice it and therefore take action on this request.
I've already shows you how to add this call to action on all your site's posts over here, so check that guide if you want to set that up.
Get Mailing List Subscribers And Convert Them Into Social Followers
As you may know, it can take people hearing songs two, three or more times before they properly take note of it or look into who made it. The same theory can be true when it comes to joining your social sites. They may look past your offer for them to join a few times, then subscribe later when they're more in the right mindset.
The problem however is they might not come back to your website or hear about you again. In these cases, you've lost out on the chance to get these new subscribers.
What you can do to increase the amount of people that follow you is get them on your email list first. This works because you should be offering fans a couple of free exclusive songs in exchange for their email address. A lot of people who hear that offer are more likely to sign up there over joining your social sites.
From you have them on your list you can remind people every few emails that they should follow you on social media for exclusive content and the chance to talk to you. You shouldn't make this the big focus of your emails (well, you could say every 1 in 12 or so) as you don't want to annoy your regular subscribers. But maybe add it in a P.S. or mention it in passing every fourth email.
Display Your Social Follower Numbers
While I mentioned in the first point that adding your social buttons in the sidebar isn't very effective in terms of getting people to click these buttons and gaining new followers, they still have a use. Not only do they make people aware that you have a social presence, but they also provide social proof that other people are also into what you're doing.
This will make them give you more of a chance and hang around your site longer. From there they're more likely to subscribe to your list, and in doing so will be more likely to go on to follow your social media pages as well.
Don't expect a high conversion rate from these sidebar buttons, but they can help subscriber numbers indirectly. Just make sure you use buttons which display social numbers have got subscribers before you display them. Furthermore, only display one or two of your top social profiles (the ones with the most numbers). Any more than this is a waste of space on your sidebar and likely won't help conversations any more.
Make It Easy For People To Share Your Website Pages
Lastly, to get more social media followers you'll want to add social sharing buttons on your website. These are buttons which appear in every page you want shared. They work well for two reasons:
- The remind people to share what they're reading or listening to. While some people will do that anyway, it's not always the first thing that comes to their mind. So if you can remind them, those shares are more likely to happen.
- It makes it easy for your visitors to do. If you make sharing difficult for them, you'll drastically decrease the likelihood it'll happen.
What happens when people share your pages socially is they are often given the option to follow the source of the page they shared (you Facebook / Twitter profile). While they're already there and logged in, it makes it super easy for people to click one more button to become your follower. Because of this, a percentage of people who share your material will go on to follow you as well.
So there you have it, four ways to get more social media followers for musicians. Put them into practice and you will get more social followers than before.
Do you know of any other ways that work well? If so please share them in the comments. I'd love to hear what's working for you.