Using paid services to promote music is the new norm. Now more than ever, new services are emerging, making the market ever more competitive.
The good news is – artists have no shortage of choice. From Playlist Push to YouGrow, there are many playlist and social media promotion services waiting at the ready to be leveraged.
In this guide, we compare Playlist Push to YouGrow. Which should you use to promote your music?
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Playlist Push In A Nutshell
Playlist Push has an impressive reputation and track record, especially considering they aren’t the oldest in the business. But as they say, sometimes early adopters win, and sometimes the disruptors win.
Playlist Push offers Spotify and TikTok promotion, and users have the option of tapping into both or one or the other. The two have essentially been integrated into the service’s campaign structure, which is mighty convenient.
Some services are hands-on. Some are somewhere in the middle, utilizing a combination of manpower and AI to get the job done. Playlist Push, however, leans heavily on its AI-powered algorithm to get the job done.
And wouldn’t you know it? The AI does a great job of placing your music in appropriate, properly targeted playlists. Though most services can get you streams or followers, not all will do a good job of placing your music.
Playlist Push has a growing network of connections to send your music to, and signed and independent artists alike have benefited from the service.
They also offer a live dashboard to help you keep track of your progress, which in today’s data-driven world is a must-have.
Playlist Push has received some press in notable publications, and they’ve got a few testimonials on their website, which is reassuring.
So How Does Playlist Push Work?
There is not a lot of guesswork involved in getting started with Playlist Push, which is always a good sign. If you don’t already have an account with them, you’ll need to set that up, but the process isn’t overly involved.
You’ll need to provide some essential information about yourself as well as the track you’ll be promoting, and you’ll be offered the opportunity to upload your track as well (which they do recommend).
Having filled out the relevant information, you’ll be able to apply for a campaign, which should be approved automatically in relatively short order. From there, you’ll be able to set up the rest of your campaign and leave the rest in the capable hands(?) of AI.
Core Features Of Playlist Push
Playlist Push is first and foremost dedicated to Spotify and TikTok promotion, and this is apparent from their website design as well.
Some services do come with plenty of bells and whistles, but Playlist Push is far more straightforward in this regard.
But there are a couple of other worthwhile features and resources on their website, like their artist blog, creator blog, affiliate program, and gift cards. You’re welcome to check these out on your own time.
How Much Does Playlist Push Cost?
You’ll require a minimum of $280 to initiate a campaign with Playlist Push as they outright reject applicants who have lesser budgets.
There are services out there that you can get started with for less. Some services even let you try them out for free (though they usually don’t promise spectacular results without the proper investment).
Even so, we find the $280 price tag quite fair, as the results Playlist Push delivers are quite competitive with any other service you might utilize. Meaning – your $280 will go about as far (if not further) as it will with anything else you might try.
If $280 is not in the cards right now, then you can always save up for later. We don’t recommend putting yourself under financial pressure for music promotion, even if you can recoup your expenses long-term.
If you want to spend more with Playlist Push, you can, and depending on your strategy, it might be a wise investment. Of course, we do think it would be worth your time to hash out your strategy before doing so.
The upper limit of what you can spend with Playlist Push is quite high.
So, Is Playlist Push Any Good?
Some of the best aspects of Playlist Push is the fact that:
- It has an intuitive, easy-to-use interface.
- They do a good job of getting your music placed in relevant playlists.
- Their reporting features are solid.
- They have access to a good number of curators.
Playlist Push, however, is not hands-on. You will not be hearing from the Playlist Push team to build a relationship with you short- or long-term. You don’t get access to curator info, and results are not guaranteed.
For the most part, however, the pros of Playlist Push far outweigh the cons. All signs point to the fact that Playlist Push provides users with very competitive if not superior results.
What Does YouGrow Offer?
YouGrow offers 100% organic Spotify playlist promotion without the use of bots. They’ve delivered over two billion streams to date.
The “by artists for artists” YouGrow team is made up of a mix of music enthusiasts and industry experts. They aim to support the growth of rising musicians.
They also talk about “revolutionizing” the music industry, but we’re not clear on how or what that ultimately means to them. It’s all very vague and conceptual, especially in the well-established domain of music streaming.
I suppose the main takeaway from their About page is that they are young, enthusiastic, and passionate about helping independent artists reach their career goals.
The company values personalized communication, especially in understanding an artist’s needs and helping them reach their goals.
Spotify promotion, however, is not their only service – they also offer promotional services for TikTok, Instagram, and YouTube. We’ve summarized them for your convenience below:
- TikTok Promotion: Comes in two flavors – TikTok Video and Account Promotion, and TikTok Influencer Music Marketing. The TikTok Video and Account Promotion service helps you promote and grow your TikTok account by taking advantage of targeted advertising. This service can also be used to boost your videos. The TikTok Influencer Music Marketing service is perfect for anyone who wants to access a broader range of influencers to promote their music for them. YouGrow says they have access to quality US and European TikTok creators. YouGrow notes this service has helped artists get millions of views, go viral, and even trend on TikTok.
- Instagram Promotion: Focuses on promoting your music using Instagram Reels. You can pay for a specific number of guaranteed views, depending on the package purchased – 15,000+, 40,000+, 75,000+, or 150,000+.
- YouTube Promotion: Two options – YouTube Promotion for Musicians and YouTuber Promotion. The first is what we’re interested in. With YouTube Promotion for Musicians, YouGrow uses highly targeted ads to help you grow your fan base and increase engagement. YouGrow promises a range of views depending on the package purchased – 5,000 to 8,000, 10,000 to 15,000, 20,000 to 30,000, or 55,000 to 75,000. Their YouTuber promotion service is just as it sounds – a promotional service for all types of YouTube creators.
How YouGrow Works
Once your order has been placed, a campaign manager will be selected from the YouGrow team to work with you on your campaign. This process takes an average of one to two business days.
With all the details in order, the campaign manager will begin pitching your song to their curator network. Over the course of one to 10 business days, curators will review your song and decide whether to add your song to their playlists.
Once your song has been placed, it will remain on the playlist for two to six weeks or until the end of the campaign.
Other Features And Benefits Of YouGrow
For artists in need of analytics and data-based insights, YouGrow also offers YouGrow+, a data-driven dashboard solution that offers insights into your target audience and musical performance across an array of streaming platforms.
YouGrow+ also comes with other career-building tools, such as an AI artwork generator, which you can use to create the cover for your next album.
YouGrow+ plans include the following:
- Basic: $17 per month. Comes with music analytics and AI cover artwork.
- Advanced: $27 per month. Comes with music analytics, AI cover artwork, social media analytics, and YouGrow promo discounts.
YouGrow’s pricing for Spotify promotion is as follows:
- Starter: $77 for 2,000 to 6,000 guaranteed organic streams.
- Rising artist: $247 for 10,000 to 22,000 guaranteed organic streams.
- Superstar: $617 for 30,000 to 50,000 guaranteed organic streams.
- Megastar: $1,097 for 65,000 to 100,000 guaranteed organic streams.
Concluding Thoughts On YouGrow
YouGrow is more than capable of delivering the results promised. A couple of issues you may or may not encounter are that:
- Many of your streams may come from countries like Mexico or Brazil as opposed to the United States.
- The placements you get may not be hyper-targeted and could end up being more of a loose fit.
The good news is that YouGrow delivers legitimate streams at a cost-effective rate, and they’re very easy to work with. Additionally, the playlists they add your music to are active and healthy.
Playlist Push vs YouGrow, The Verdict
So, Playlist Push or YouGrow, which should you choose?
First, while Playlist Push is mostly automatic and hands-off, YouGrow is a little more hands-on. Those who like the idea of sitting back and letting things happen will probably appreciate Playlist Push more. But those who’d rather be taken care of by a skilled campaign manager will probably find YouGrow to be more their style.
Second, Playlist Push is a little more integrated in terms of what it offers. It effectively treats Spotify and TikTok promotion as the same thing, meaning you can easily set up either or both at the same time, during the early steps of setting up your campaign.
YouGrow may offer Spotify, Instagram, TikTok, and YouTube promotions, but they are distinct. If you requested a custom campaign, they might be able to set that up for you, but chances are each channel would require a separate setup and separate budgets too.
Third, the quality of playlist placements and streams is likely to be a little higher with Playlist Push compared to YouGrow.
Don’t get me wrong – both do a great job at delivering the results promised. But Playlist Push seems more adept at getting your music into relevant playlists with streams from countries that are in your targeted regions.
At the end of the day, though, it’s still up to you. There may be a right time and place for Playlist Push, there may be a right time and place for YouGrow, and there may be a right time and place for both.
If in doubt, review your promotional activities and consider which service is most complementary to your existing strategy. This will ensure that there is a good fit between the hands-on work you plan to execute and the paid advertising you intend to take advantage of.
For most, Playlist Push will probably be the right choice, but YouGrow is a good service, and one well worth exploring too.