Is it time to quit Facebook? Is Facebook still worth using as a music marketing tool? This is what we aim to help you decide in this two part guide. If you haven’t read it already, you can read the first part here. In there we look at why regardless of what you decide, you shouldn’t delete your Facebook brand page. We also looked at the main reasons why you might want to quit using Facebook as a marketing platform you actively work on.
Today though we’re going to do the opposite: look at situations where it’d be worth you continuing to use FB as a music marketing tool. By the time you’ve fully read both parts, you’ll have a better view on whether or not it’s worth you investing time into Facebook on a business level.
Please get involved with your views in the comments, and share this with others so they can get involved too. 🙂
You Should Actively Use Facebook To Promote Your Music If:
While Facebook marketing won’t be a good use of your time in certain situations (see part 1), there are still situations where you could benefit from this platform. Specifically:
1. When You Already Have A Large And Interactive Facebook Following
While Facebook marketing will show little to no results for those just getting started and have no budget, if you’ve already got a big community who interact with what you say, there’s no reason not to keep using it. The core reason behind quitting Facebook marketing for any one would be because it’s not benefiting you in any way. Either it’s not getting you any new fans, or it’s not keeping your current audience engaged with you.
If it’s achieving one of these goals however, it has a use. As long as it’s worth more to you than the time you’re spending (and it’s getting you good results), keep it up.
2. When You’re Willing To Spend Money To Reach The Facebook Fans You’ve Already Built Up
Now one of the biggest reasons there’s been a lot of talk going around the web about Facebook no longer being effective, is because the platform has changed. A few years ago it was easy to create a page, share it a few times to get lots of new followers, then send your updates which would reach a large part of your audience. Now however, the average Facebook brand page update only reaches under 7% of your audience (see last guide). Furthermore, only a percentage of that 7% will go on to interact with it in any way.
If you want to reach the audience you’ve already built on Facebook, you need to pay for this. That means paying to make your posts reach people who already like your page.
Now while this may sounds pretty expensive to some, if you have the money to spend on marketing your music, this could be a great opportunity for you! While others are out quitting Facebook because they don’t want to pay, you can pay to get in front of people and reach more of your fans than your competitors can.
By spending £3 / $3 on a boosted posts, you’ll reach a lot more people than you would organically. For example, let’s say I reach 100 people organically. With a £3 promotion I can reach say 1500 of my fans now instead. This leads to a lot more likes and shares, which in turn creates even more organic reach as a side effect.
|You’ve only read some of this guide.|