So, you’ve built up a bit of a Spotify following. You’ve got a bunch of followers, and your fans are listening to your music. But now you want to be able to tap into some of that data.
It makes sense. After all, this data is incredibly useful to have at the ready for your marketing and advertising efforts and in determining your next steps. Your campaigns will do better if you get the targeting right.
Here are some of the best sites and app you can use to analyze your Spotify data.
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Spotify Stats Tools For Artists
There are some great Spotify analytics tools for artists available, but the number is limited. In this section, we cover every single one we could find that could possibly be worth your time.
Later on, we will be looking at Spotify data sites and apps for listeners (also see the section titled “Spotify Data Tools For Listeners”).
Spotify For Artists
These days, it’s possible to get your data directly from the source. Spotify For Artists lets you see how many listeners you have and how it’s been trending over time, how many times your music has been streamed, as well as how many followers you have.
Spotify For Artists also offers several useful tools under the categories of:
- Audience engagement. This will tell you, on average, how many tracks of yours listeners stream, as well as how many save and add your music to playlists.
- Source of streams. This feature tells you where your streams are coming from – your profile and catalog, listener’s own playlists and library, other listener’s playlists, Spotify editorial playlists, Spotify algorithmic playlists, and other.
- Demographics. Who’s listening to your music, what’s their gender, and how old are they?
- Location. Top countries where your music is getting listened to.
- Similar artists. Although you can basically find this information inside the Spotify app, this section will show you who your listeners also listen to (great for figuring out who you’re going to set up your next collaboration with).
Spotify is continually improving Spotify For Artists, unlike some companies that like to hide audience and customer data behind walled gardens. This is easily one of the definitive tools for accessing your Spotify data, but the information you gain here is best combined with other sources with additional insights.
You may also be interested to know that many other major streaming platforms now have analytics platforms of their own – Amazon Music for Artists, Apple Music for Artists, YouTube for Artists, and Deezer for Creators.
This is one of my personal favorites. All you’ve got to do to get started with Beatchain is connect your Spotify and social media accounts, and the platform will deliver fan insights you can use to grow your music career.
For instance, Beatchain will show you related artists, where your fans are located, potential playlists, and more. Plus, it can help you find opportunities, not just for Spotify and other streaming platforms, but also for YouTube, Facebook, Instagram, Twitter, Twitch, and Bandsintown.
Combine the data, and you’re sure to come up with some fresh insights and tactics around them to get your music out there.
Beatchain’s artist insights, hyperlinks / pre-saves, and fan builder features are all free. The only thing that costs anything is their music distribution service.
If you haven’t given this platform a try yet, go and sign up now. You’ll be amazed at what Beatchain can do for you.
Spotify Analytics by Viberate
Viberate has long described itself as the IMDb of the music industry, and as their platform continues to grow, so do their offerings. If it has anything to with data, chances are, Viberate has got it, and sure enough, they’ve got Spotify Analytics by Viberate too.
Viberate has several plans depending on your needs. If you’re an artist, Lite is enough to get started, as it’s free forever. But there’s also a premium plan at €129 per month on their monthly plan, or €108 per month on their annual plan (billed annually).
The premium plan includes A&R tools and forecasting, in-depth artist and track analytics, TikTok and Instagram metrics, Spotify playlist data and insights, as well as audience demographics and geography.
An enterprise plan is available for larger companies too, though the pricing is hush-hush (get in touch with Viberate to discuss).
On the Lite plan, you only get access to an artist overview, but there are some interesting features like career health (with social media performance, music performance, and network respect), career performance (based on Viberate points, which seems to take cues from what’s been going on with your career on other platforms like Shazam or YouTube), total fan base distribution, fanbase evolution through time, fanbase growth, audience map, and more.
It’s too bad that Viberate doesn’t show more without payment (€129 is going to be a bit much for most artists), but it is another personal favorite of mine, with some great data you probably won’t find elsewhere.
Soundcharts has been built for use with teams in mind, but there is nothing stopping individuals from taking advantage of the platform.
As with some of the other tools mentioned in this guide, Soundcharts will pull data from Spotify, but from a variety of sources – Deezer, Facebook, Instagram, SoundCloud, Twitter, YouTube, Songkick, TikTok, Triller, Wikipedia, and Line Music.
Besides your total number of followers, Soundcharts will also supply you with playlist data (from Spotify, Apple Music, Deezer, YouTube, and Amazon), radio airplay, similar artists, and more.
Overall, Soundcharts is a lot like Beatchain in terms of functionality and data points.
Chartmetric offers a seven-day trial, after which you can upgrade to a premium or artist plan. The premium plan costs $140 per month or $1,400 per year, while the artist plan costs $10 per month or $100 per month.
It’s good to know that most tools have a business model behind them. Some are like Chartmetric, that push you to upgrade, while others, like Beatchain, have a service they’re looking to push you towards (like music distribution).
Anyway, Chartmetric’s artist plan gives you access to full data for one artist, playlist data and insights, radio airplay, audience demographics and geography, current chart data, and mobile access.
With the premium plan, you also get unlimited access (as many artists as you want), A&R dashboard, team accounts, current and historical charts, reports, and brands dashboard.
Charmetric has a little more of a business-oriented feel than other sites, mostly due to their interface. Like Beatchain or Soundcharts, you can connect a variety of streaming and social media sites for access to additional data.
It has some unique features, like career stage (developing, mid-level, mainstream, superstar, legendary), career growth (decline, steady, growth, high growth, explosive growth), Chartmetric artist rankings, and more.
Of course, you’ve got your standard playlist count, milestones, other artists fans are listening to, and more. There’s a ton of great data to work with here.
Now for something a little different.
Most artists know that to gain any traction on streaming platforms, they must get their music playlisted. The trouble is that the process can be a little mercurial and is often long-winded to boot.
artist.tools is a tool that allows you to search playlists by keyword, genre, artist, or even playlist URL or user URL. Of course, if that’s all it did, the tool would be unnecessary.
artist.tools lets you choose a specific market, specify the number of playlist followers (minimum and maximum), and contact requirements (the tool will show you whether the curator can be contacted via email, Instagram, or both).
If you have a good idea which playlists to target as an artist (e.g., genre and audience size), then this tool should help you cut down on hours of research and give you the ability to pitch to more curators in significantly less time.
Symphonic is one of many companies offering music distribution to independent artists (we’ll talk more generally about music distribution services a little later, because they can obviously be great places to mine for relevant data too).
To be able to leverage Symphonic’s streaming analytics tools, you would need to become a client of theirs.
But they don’t hesitate to talk up their SymphonicMS platform that collects relevant data from Spotify, Apple Music, Amazon Music, Deezer, and Pandora.
SymphonicMS gives you access to up-to-date streaming data from Spotify and Apple Music, with breakdowns by artist, track, release, territory, and partners. You also get access to daily iTunes and Beatport downloads, overall download trends, and other important Beatport stats (like subscribers and charting songs).
You can also access other basic data like playlist placements inside SymphonicMS. If you use Symphonic as your distributor, then you should certainly peek inside.
ForTunes is a free insights app created with music makers in mind. To get started with ForTunes, you’ll need to connect your various streaming and social channels (as many as you have – Spotify, Twitter, YouTube, SoundCloud, Twitch, Facebook, Instagram, and TikTok), but I’m happy to say, they’ve streamlined the process to make it easy on you.
Once you’ve connected your accounts, ForTunes will scan for your tracks and social media channels. This process can take a few minutes, so be patient. Find something else to do while you’re waiting.
From the dashboard, you can monitor your following based on platform, Spotify playlists and influencers, followers by country, tracks, YouTube uploads, as well as plays and spins.
There are some other helpful tools like recommendations, where you can view playlist recommendations, record labels, and similar artists.
The media radar could be of interest too. This is where ForTunes collects all the new media mentions you’ve received on your behalf.
Our impression is that the platform is still developing, but it shows a lot of promise, and besides, it’s free. Here’s hoping, though, that they keep improving on it!
iMusician’s Music Analytics lets you monitor your streaming trends from Spotify, Apple Music, Deezer, Napster, Amazon, and Pandora in near real time.
Music Analytics also provides you with audience data as well as revenue.
Music Analytics costs a nominal $2 per month. If you’re already using iMusician as your distributor, you’ll certainly want to check out their new analytics tool.
Your Music Distributor – CD Baby, TuneCore, DistroKid, Or Other
It could be CD Baby, TuneCore, DistroKid, Ditto Music, or something else. If you’re an artist who’s had their music digitally distributed in the past, you should be able to log in to your online portal and access relevant streaming data.
CD Baby, specifically, has two useful sections – sales & accounting, and trending & analytics.
Sales & accounting will show you the total sales you’ve accumulated for each of your releases, digital distribution sales, licensing and royalties, swiper sales, and recent transactions.
The main thing to pay attention to would be recent transactions, since you’ll be able to see exactly how many times your tracks have been streamed on Spotify.
This isn’t the most useful data, but at least you can see where all your income is coming from.
The trending & analytics section lets you view your streaming activity (on Spotify or Apple Music) within a date range (last seven days, last 30 days, last 60 days, last 90 days, and custom). There’s also an advanced filtering option if you want to filter by artist, album, or track.
CD Baby also lets you view top tracks, activity by location, unique listeners, devices, play sources, age, and top playlists.
Now, that’s a whole lot better than a “kick in the pants” as my dad would say!
Other well-established distributors will give you access to similar data, but depending on your distributor, the data available to you will vary. Some distributors may not provide much data at all. But it’s certainly a source worth checking if you have music distributed.
Spotify Data Tools For Listeners
We’ve covered off all the Spotify analytics tools for artists we could find. But that doesn’t mean there isn’t a whole other category of sites and apps to analyze your Spotify data (usually in a very fun way), especially listener-oriented ones. That’s what we’re going to look at here.
Stats For Spotify – Get Yoru Statistics
Stats For Spotify is a relatively basic offering. Simply log in with your Spotify account, and it will give you the ability to view your most listened to tracks, artists, and genres.
Most of this data probably won’t surprise you, especially if you mostly listen to the same albums and playlists repeatedly, but Stats For Spotify does give you the ability to create playlists based on the data, which is a handy and fun function.
One thing that surprised me about my listening habits was apparently how much nu metal I listened to (my #8 most listened to genre). That stat was kind of frightening.
How Bad Is Your Streaming Music?
Now here’s a fun analyzer. How Bad Is Your Streaming Music will use sophisticated A.I. algorithms to determine how bad of a taste in music you really have. The A.I. will even prompt you with questions like, “do you really listen to this tune?” as if it were judging you.
Care to know how the A.I. rated my tastes? It basically gave me the following:
- Boring-campfire-“cool”-church-mid-nineties-flannel-shirt bad
- Propecia-hair-metal bad
- Women-of-a-certain-age-stan bad
- First-in-line-for-the-Chromatica-Oreos bad
- Artist-formerly-known-as bad
- Adult-skateboarder bad
I had a good laugh about that (no, I’m not hurt at all…).
Icebergify will create your personal Spotify iceberg. What does that mean? Well, it will take the top 50 artists from your listening trends and organize them by how popular or obscure they are. Popular artists are a closer to the top, while more obscure artists can be found at the bottom.
I don’t listen to anything super mainstream, so there was nothing in the top two tiers (I think this is quite unusual). Most of the artists I listen to showed up below the iceberg.
So, if you ever wanted to know whether you primarily listen to mainstream or independent artists, this is a fun little entry.
Obscurify will take your data from Spotify and offer an overview of your top genres, obscurity rating, your most obscure artists and tracks, current top artists, your moods, by the decades, and even recommendations. That’s quite a lot all things considered!
My obscurity rating, by the way, was 99% compared to 170,736 other Canadian users. That’s super high!
Spotify Pie will analyze your Spotify listening habits and spit out a pie chart and word cloud. No, really. That’s about all it does. I’m not saying that’s bad; I’m just wishing there was a little more to it.
Ever wanted to know which songs you listen to resonate most with your zodiac sign? No? Well, you might change your mind after giving Zodiac Affinity a try.
Having connected your Spotify account and chosen your sign, Zodiac Affinity will tell you which of the songs you listen to most are well matched to your zodiac sign.
There’s no explanation as to why certain songs are supposedly resonating with you, though. That might be a nice addition.
Discover Quickly is a fun tool for finding new music you might enjoy. All you’ve got to do is hover over the album artwork to hear the music, and you can move quickly from one release to another or click on the albums that interest you to do a deeper dive.
You can also view your playlists, top tracks, top artists, saved tracks, saved albums, and followed artists, but that’s not nearly as interesting.
For the adventurous, there’s always the random artist and random genre features.
Best Spotify Stats Websites & Apps, Final Thoughts
Now you’ve got a ton of fun tools to play with. If you’re an artist, I hope you find plenty of valuable insights that help you take your music career beyond. If you’re a listener, then I hope you had some good laughs learning more about your listening habits and musical tastes.
Data is the new horizon in the music industry, and we’re sure to see plenty of new developments in this field in the years to follow – whether it’s investors, startups, platforms, or otherwise. It will be an exciting one to watch.