Ok, so you’ve mastered beat making and sold a few beats to your friends around the city. Now that you feel confident in your ability to produce professional tracks, you want to expand and sell your beats on the internet. Well it’s really not that hard to do, as you have plenty of sites dedicated to hosting beat stores for beat makers. The only problem however is cutting through the noise and being exposed to the right customers.
In my opinion, having a presence on beat selling sites isn’t bad, but I would definitely have my own branded beat selling website that host my own beats for customers and clients. Before writing the first piece of code though, you should understand what unique style you will bring to the table, and have an ideal of how you want to promote the idea across different marketing funnels such as Facebook, Twitter, Pinterest as well as your own website.
In other words, what is your unique value proposition (Or UVP for short)? Below we look at what this is, and how it can help you better market yourself as a music producer.
Note: This guide was written by David.
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UVP For Music Producers, And How It Can Help Your Sell More Beats
UVP is a marketing term used to spell out what value a business brings to the table verses competitors. In other words, it gives a reason for musicians to buy your beats over those of other producers.
It’s critical to understand this term and it’s use in a marketing fashion. Without it you stand the chance of being bunched in with the rest of beat makers trying to sell generic hip-hop beats across the net.
A Example Of Using Branding To Stand Out From The Crowd
For example, let’s pretend you sell all types of hip hop beats but you want to stand out from just being a hip hop producer. One way we can position your site is to label your production as the “storyteller of hip hop beats”. On your site you could say: “We sell hip hop beats for the story telling artist. Our beats are emotional with low and high climaxed parts. When people hear our tracks, it makes them want to write about a story”.
That’s just an example of how you can position your site to target story-telling artist.
To ride with this example, how would your website and marketing funnels visual design tie in what your unique value proposition? It should come across to potential customers looking for hip-hop beats with a story telling feel.
Visually you may want graffiti art sprayed on the website with books, paper, pens with some music notes all in a story telling fashion sequence. The same branding would go across your Facebook fan page header, the Twitter background and other beat selling pages with your music on them. All of these things will help portray your message better, and make your brand a more obvious choice for story telling rappers looking to buy beats.
Selling Your Beats On Your Own Music Website And Funnel Sites
Once you have your UVP written down and fully understood, it'll be a lot easier to move on to the visual branding of your beat selling website. It'll also make it easier to create and perfect your music sales funnels; The process in which any musician buying your beats will have to go through to buy (I talk more about mastering the sales funnel a lot more in our advanced music business course). It could start on your Facebook page, lead to your website, and end on your checkout page. Other starting points could include your Twitter page, a third party beat selling site, or anywhere else you get people initially hearing that you have beats for sale.
If you make this process as easy for people as possible, you will sell more beats.
The design of your site should be versatile. The musician shouldn’t be confused to where they’re at on any given page, they’ve read the UVP and can visually see the ideal across every page they visit.
For example, if a client lands on your Facebook page and can visually see your message and design, there's a good chance they'll continue to your website to hear more of the beats you have for sale. The same goes with Twitter or other beat selling funnels.
Once they’ve landed on your website, customers will be already familiar with what your brand is all about, and continue to comfortably look around.
In essence, you’ve created a brand for your beat selling site and funnels that uniquely identify you and your style of beat making to clients and customers. Also, you've created something which cannot easily be duplicated, especially if you have this design and messaging across all stages of your funnel.
I cannot stress the point of identifying a unique value proposition to your potential clients and customers. It will set you apart from other beat makers, and give your brand a stronger identity. As time goes on, your will build up loyal customers that will come straight to you is they want a specific type of beat.
If you want to sell more beats, you should give musicians something that no other producer does to a good level. Whether that's storytelling beats, poppy R&B tracks, or dance tracks which have a certain feel to them. Make it clear what you're selling, and target the people that will be interest in your specialist area of expertise. The crazy thing about this whole UVP topic is not everyone is doing this, so if you do you will stick out above the rest.
The benefits of having a UVP are tremendous. You will always know what you offer as a producer, but unless you tell other people that as well, they won't know you're offering something unique. So be sure to relay that message.
About The Author
David Hardnett holds several degrees in entertainment media business and internet marketing. He currently writes about music production software tips and audio recording techniques. David produces, mixes and masters music for clients across the nation via the internet. David's love for entertainment and music has propelled him to teach others how to professionally record and mix music from their home recording studio.