Music marketing is what this site is all about! If you don’t market your music, you won’t get very far in your music career. Read all of the below (or at least those guides relevant to you) and start properly marketing your music today. You can see a top guide on the subject here.
Snapchat has quickly risen through the ranks as a popular social media app, and its user base is growing so fast that it may even exceed that of Twitter and Pinterest by the end of the year. More than just a communication tool, marketers and musicians everywhere have been experimenting with the platform to start…
Even in today’s internet-centric world, traditional media such as radio, TV, and direct mail can be incredibly effective promotional tools. TV represents an ever-increasing opportunity for musicians, as new channels continue to be introduced – niche shows and commercials along with them. But it can also be a highly competitive field to get into. So…
Everyone should know by now that mailing lists are extremely important. Whether it’s in the music world or in the world of marketing, an email is the golden ticket to direct marketing that everybody wants. As a musician, you principally want two things: people at your shows, and people viewing and listening to your content….
We all know and understand the importance of a well-run and well-maintained mailing list. As a musician, you’re always working at getting people out to shows, and a mailing list can have a huge impact on your attendance. If you ever decide to run a crowdfunding campaign, you’ll need a mailing list. If you want…
Just recorded a new mixtape? Want to know where to upload it for people to hear for free? While uploading your mixtape online isn’t a guaranteed way to have people hear it, it does have a few uses: Hosting. If you don’t have your own website (which you should), you can often upload your mixtape…
Radio isn’t dead. No matter what people say, getting on the charts has huge implications for your career. As an indie artist, college radio should absolutely be a part of your marketing plan. College radio stations are dedicated to playing new music and they spin music commercial stations simply can’t, due to their need for…
Music needs to be distributed and promoted. Without this two-step process, you have no hope of connecting with your audience and driving interest and sales. The problem is that you have to be smart about your marketing. You have to understand your target audience, carefully craft your message, and put an organized plan in place…
You can toot your own horn all you want. At the end of the day, if you want to be validated as an artist, you need to get other people talking about you. And as far as online music promotion is concerned, getting coverage from music blogs is quite advantageous. One review may not do…
Free sources of traffic, such as social media, email, or blog posts are all great ways to get exposure for your music. The problem is that these platforms tend to be saturated, and because anyone can set up a basic online presence, it doesn’t give you much of an advantage. If you want to step…
It’s important to know what you’re getting into when you start a publicity campaign. Whether you’re working with a publicist, hitting it DIY, using a marketing agency or otherwise, you want to get your money’s worth and you need to make an impact. This means you need to put in some effort. Having worked with…
Working with publicists is really fun and rewarding, especially when they’re good at what they do. Getting calls for interviews is very exciting and having your name mentioned in the media can do wonders for your career. However, there seems to be some myth and mystery surrounding what a music publicist actually does and what…
When the tracking, mixing, and mastering is finally done, it can feel like you’ve just run a marathon. Your journey however, has just begun! Now, you’ve got design, printing, and distribution to consider. And of course an album release party. Planning an album release party is an interesting adventure, because there are a lot of…
Publicists can do wonders for the success of a release, a tour, and ultimately a music career. However, you first need to sign one on to your team. To complicate matters, you need to find and sign the right publicist, who works well with your genre and level of success, and most of all, loves…
Whether you’re looking to increase your Facebook fan page “likes”, raise attendance at your shows, or boost the visibility of a new video you just filmed, Facebook advertising is a tool you should be adding to your kit. A lot of musicians have doubts around the pay-to-play nature of Facebook marketing, but the reality is…
This article is by James Moore, who runs Independent Music Promotions, a music PR company focusing on music with depth. He’s also the author of the popular music marketing guide Your Band Is a Virus. If you asked an independent musician what their biggest frustration was you’d get a wide variety of answers, from “no…