3 Music Promotion Tips Which Used To Work, But Don’t Any More (Avoid These)

3 Music Promotion Tips Which Used To Work, But Don’t Any More (Avoid These)

If you’re at all involved with the music industry, you know how fast everything changes and evolves. One year everyone is illegally downloading music, and the next everyone you know is streaming it legally. The examples of rapid change are too many to name, but the point is that the only thing consistent about the…

Free Music Promotion Vs Paid Music Promotion, Do You Need To Use Both?

Free Music Promotion Vs Paid Music Promotion, Do You Need To Use Both?

There are a variety of different channels you can use to market your music, from traditional methods like radio and TV, to modern digital marketing tools like Snapchat and Periscope. Some are free. Others cost a bit of money. And still others cost a lot of money. The old idiom, “nothing ventured, nothing gained” certainly…

6 Reasons Your Current Music Marketing Strategies Aren’t Working

6 Reasons Your Current Music Marketing Strategies Aren’t Working

If you want your music to be heard, you have no choice but to promote it. But not all promotional plans are effective, and unless you have some experience in marketing, putting together a winning strategy can be difficult. Fortunately, if you’re committed to the cause, you will find a way. And if you’re reading…

How To Get Your Music On TV, A Quick And Dirty Overview

How To Get Your Music On TV, A Quick And Dirty Overview

Even in today’s internet-centric world, traditional media such as radio, TV, and direct mail can be incredibly effective promotional tools. TV represents an ever-increasing opportunity for musicians, as new channels continue to be introduced – niche shows and commercials along with them. But it can also be a highly competitive field to get into. So…

Mailing Lists 101: How To Build And Make Use Of A Mailing List

Mailing Lists 101: How To Build And Make Use Of A Mailing List

Everyone should know by now that mailing lists are extremely important. Whether it’s in the music world or in the world of marketing, an email is the golden ticket to direct marketing that everybody wants. As a musician, you principally want two things: people at your shows, and people viewing and listening to your content….

What Is The Best Mailing List Service For Musicians? The Truth Uncovered

What Is The Best Mailing List Service For Musicians? The Truth Uncovered

We all know and understand the importance of a well-run and well-maintained mailing list. As a musician, you’re always working at getting people out to shows, and a mailing list can have a huge impact on your attendance. If you ever decide to run a crowdfunding campaign, you’ll need a mailing list. If you want…

How To Get On College Radio Stations And Get Your Music Played

How To Get On College Radio Stations And Get Your Music Played

Radio isn’t dead. No matter what people say, getting on the charts has huge implications for your career. As an indie artist, college radio should absolutely be a part of your marketing plan. College radio stations are dedicated to playing new music and they spin music commercial stations simply can’t, due to their need for…

4 Worst Marketing Campaigns You Could Do As A Musician, AVOID THESE!

4 Worst Marketing Campaigns You Could Do As A Musician, AVOID THESE!

Music needs to be distributed and promoted. Without this two-step process, you have no hope of connecting with your audience and driving interest and sales. The problem is that you have to be smart about your marketing. You have to understand your target audience, carefully craft your message, and put an organized plan in place…