Music marketing is what this site is all about! If you don’t market your music, you won’t get very far in your music career. Read all of the below (or at least those guides relevant to you) and start properly marketing your music today. You can see a top guide on the subject here.
You would be surprised at how many artists and musicians have tribute bands running on the side. There are a ton of tribute bands in the world. Some are “just for fun” tributes – usually started because a group of musicians have a passion for a particular artist. On the other hand, there is a…
The world of music marketing changes fast. What worked in 2017 did not necessarily work in 2018 and it probably won’t work in 2022 or beyond. Already this year, there have been changes. Spotify allows artists to submit their songs to playlists themselves. Facebook’s way of managing ads is ever-changing. Finding ways to connect with…
Email marketing. What thoughts come to mind as you look at those two words? I imagine it’s a bit of a mixed bag depending on what your experience has been like to this point. Maybe you already have a large email list you regularly send campaigns to. Perhaps you’re in the process of building enough…
So I’ve already created one of the (if not THE) best courses around on promoting your music and flourishing as a musician in general. That said, today I wanted to go a step further and bring you in on some hard hitting strategies that will gain you more fans, and that actually work in this…
I love this time of year. It’s a little cheesy, but it always feels appropriate to take a few forced vacation days to relax, reflect on the year that’s passed, and start thinking about the year ahead. It’s been said a thousand times, but the music industry changes fast. And, it’s now changing faster than…
Learning the business of music isn’t generally an easy task. It can be easy to get confused about how to get your music out there, but if you learn from those who have already been there and done that, it doesn’t have to be. With that in mind, here are six music business and music…
So, you’ve committed to writing your own bio. In an ideal world, you would get a professional to help you with this. But hiring a writer can be pricey. And, if you’re just getting your start in music, you probably don’t have much money. I understand. I’ve been in your shoes. Early on in my…
There are lots of places for artists to get exposure online. There are the obvious social media platforms (Facebook, Instagram, Twitter) and the obvious music streaming/buying platforms (Bandcamp, SoundCloud, Spotify, etc.) These platforms allow you to build an online presence for fans to connect with, and for the most part, these platforms are free to…
If you want to give yourself the best chance of media outlets randomly covering you, you need an electronic press kit, or a EPK for short. Today I’ll look at what a EPK is, how you make one, what you should put in it, and where to put it. At the end I’ll also give…
TV talent shows like American Idol and The Voice went through a bit of a cultural “moment” a few years ago. These shows are somewhat less important now, but they are still very popular. Similarly, radio talent shows were once a major driver for exposure and even cash. Now, good radio contests are harder to…
How are you marketing your music? There are many experts teaching people how to get the most from their promotion efforts. Unfortunately, I believe the inordinate focus on social media is grossly misplaced. I am aware of the success stories, but they tend to be the exception and not the rule. We just keep talking…
Finding it difficult to get people to listen to your music? Need advice on how to promote yourself effectively? No problem, as today I’m going to teach you how to market your music! The ability to market your music is an essential skill that every musician should learn. That said, many musicians don’t fully understand…
These days, terms like content marketing, digital marketing and offline marketing, get thrown around a lot. The objective of marketing is the same no matter what form it takes. The idea is to promote your event, product, service, or project to a specifically defined group of people. These people are sometimes referred to as target…
There are many approaches to songwriting these days. Some musicians like to crank out as many tunes as they possibly can to create more opportunities for themselves. Others like to take their time and put out quality music every time they release something new. And many others lie somewhere in the balance of this spectrum…
When it comes to submitting your music to radio, there are variables you can control and those you can’t. What you can control is the number of mailouts you send, how you package up your materials, whether you follow up with station directors, programmers, or DJs, and how consistent you are in your career activities….