Growing your fan base on Facebook is a good thing to do. However, if your fans aren’t engaged, it really doesn’t matter how many likes you have. This is why paying for likes doesn’t help you. A small, engaged audience is better than a larger, uninterested fan base.
You should work towards getting your fans involved. You want them to interact with you, to comment on your posts, to share your posts with their friends, and to help you spread the word about your music.
The problem is that there are a lot of different things you could be doing to get more genuine Facebook fans. This makes it hard to know what tactics to use and focus on.
Here are some suggestions for you.
Don’t Shy Away From Advertising
It’s pretty easy to target specific groups of people with Facebook advertising. It may cost a bit of money, but you have a lot of control over your daily budget, and you can also stop your ads from running at any time. We run ads for the MIHT Facebook page all the time to get genuine new readers and fans!
Many of the strategies talked about below work well in connection with advertising, and the tips themselves should give you some clues as to how you can advertise.
Just keep in mind that the exact steps you need to take to create an effective Facebook ad campaign are not mentioned here. We’ll be talking more about that another time.
Identify Bands & Artists You Sound Like
If you sound like Barenaked Ladies, wouldn’t Barenaked Ladies fans also be interested in checking out your music?
Maybe not all of their fans, but some are going to be interested. In general, it’s the right audience to market to, right?
So, the idea here is to make a list of a number of different bands and artists that have a similar style to you. Perhaps some of your fans have told you that you sound like a specific artist before, or maybe you already have a pretty good idea based on your influences.
But you may be wondering how this helps you to create more genuine Facebook fans. Here’s how:
- You can sprinkle the artist names into your posts. This can help create an immediate connection with the people coming to your Facebook page. They may not know you, but if they know the artist you’re talking about, they will be more inclined to join the conversation.
- You can use the artist names to promote your cover songs. “If you like Green Day, you might also like… us!” You’ve probably seen ads like that on sites like Facebook, YouTube and Amazon before. Here’s the thing; they work!
- You can use the artist names in your ads. You have a better chance at getting noticed when you connect the dots between you and a well-known artist.
Engage Your Audience
This is the part that can take a lot of work, mainly because you’re going to have to experiment with different things.
First of all, questions should definitely be a regular part of your posting strategy. Specific questions like “Which of our songs do you like best?”, and even general questions like “Are there any Van Halen fans here?” can also work (also remember what was said earlier about sprinkling band and artist names into your conversation).
Secondly, you should encourage your fans to interact with your posts. For many artists, asking their fans to click “like” can actually drive up engagement significantly. Since creating genuine fans is your goal, getting people to “like” your posts will help them to spread and to be seen by more people. Facebook boosts posts that have been interacted with, presumably because they are more “relevant”.
|You’ve only read some of this guide.|