Growing your fan base on Facebook is a good thing to do. However, if your fans aren't engaged, it really doesn't matter how many likes you have. This is why paying for likes doesn't help you. A small, engaged audience is better than a larger, uninterested fan base.
You should work towards getting your fans involved. You want them to interact with you, to comment on your posts, to share your posts with their friends, and to help you spread the word about your music.
The problem is that there are a lot of different things you could be doing to get more genuine Facebook fans. This makes it hard to know what tactics to use and focus on.
Here are some suggestions for you.
But first, if it's your aim to do music professionally, you'll want to check out our free ebook while it's still available:
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Don't Shy Away From Advertising
It's pretty easy to target specific groups of people with Facebook advertising. It may cost a bit of money, but you have a lot of control over your daily budget, and you can also stop your ads from running at any time. We run ads for the MIHT Facebook page all the time to get genuine new readers and fans!
Many of the strategies talked about below work well in connection with advertising, and the tips themselves should give you some clues as to how you can advertise.
Just keep in mind that the exact steps you need to take to create an effective Facebook ad campaign are not mentioned here. We'll be talking more about that another time.
Identify Bands & Artists You Sound Like
If you sound like Barenaked Ladies, wouldn't Barenaked Ladies fans also be interested in checking out your music?
Maybe not all of their fans, but some are going to be interested. In general, it's the right audience to market to, right?
So, the idea here is to make a list of a number of different bands and artists that have a similar style to you. Perhaps some of your fans have told you that you sound like a specific artist before, or maybe you already have a pretty good idea based on your influences.
But you may be wondering how this helps you to create more genuine Facebook fans. Here's how:
- You can sprinkle the artist names into your posts. This can help create an immediate connection with the people coming to your Facebook page. They may not know you, but if they know the artist you're talking about, they will be more inclined to join the conversation.
- You can use the artist names to promote your cover songs. “If you like Green Day, you might also like… us!” You've probably seen ads like that on sites like Facebook, YouTube and Amazon before. Here's the thing; they work!
- You can use the artist names in your ads. You have a better chance at getting noticed when you connect the dots between you and a well-known artist.
Engage Your Audience
This is the part that can take a lot of work, mainly because you're going to have to experiment with different things.
First of all, questions should definitely be a regular part of your posting strategy. Specific questions like “Which of our songs do you like best?”, and even general questions like “Are there any Van Halen fans here?” can also work (also remember what was said earlier about sprinkling band and artist names into your conversation).
Secondly, you should encourage your fans to interact with your posts. For many artists, asking their fans to click “like” can actually drive up engagement significantly. Since creating genuine fans is your goal, getting people to “like” your posts will help them to spread and to be seen by more people. Facebook boosts posts that have been interacted with, presumably because they are more “relevant”.
Thirdly, you need to try different things. Try posting plain text updates. Try posting photos and videos. Keep track of what's working best (using Facebook Insights). There's no point in reusing old updates that didn't work, nor should you post anything like it in the future. You'll drive up engagement by sticking to the high-performing post formats.
Finally, don't underestimate the value of any of these strategies. If you stick with them, you'll be surprised by how well they work!
Grow Your Email List
Facebook and building an email list are two of the most effective tools when it comes to music marketing. If you want to supercharge your growth, then why not use them together?
Your Facebook page allows for a decent amount of customizability. For example, you can use the Static HTML app to create an iframe tab. In essence, it's just an app that allows you to custom-build an HTML page. So, you could use it to create a tab on your Facebook page where people can go to sign up for your email list. There are many other tools that can be used for the same purpose.
One of the tried-and-true ways to get more email signups is to give away a free song to new subscribers. Does it still work? Well, you'd have to try it out for yourself.
In some ways, getting email subscribers is becoming harder to do. You may have to experiment with a few different offers to find the right one.
What it comes down to is that there are some excellent cross-promotion opportunities here. Keep in mind that not all of your email subscribers are following you on Facebook, and not all Facebook followers are subscribed to your email list. This means that you can encourage your email list to check out your Facebook page, and your Facebook audience to subscribe to your email list.
How do you know when you've created genuine fans on Facebook? When you start seeing a high number of likes, comments, and shares on your posts.
This shows that your audience is engaged. They're checking in frequently to see what you're posting, and you're now a regular part of their daily lives.
You've just learned some strategies for engaging your audience on Facebook, because that's what's going to create the kind of following you're looking for. Add value first, and eventually that value will be reciprocated.