Net Worth: $146 million
Date Of Birth: March 10th, 1983
How They Make Money: Singer, actress, author, clothing designer
Widely considered to be the voice of her generation, Carrie Underwood is one of the most iconic singers of the 21st century. Carrie’s had a prolific career; and has an estimated net worth of $146 million to show for it.
Today, we’ll learn more about how this iconic performer has made her mark on the world.
How Carrie Underwood Makes Money – Her Career
Since arriving on the scene as a contestant on American Idol Season 4, it was evident that Carrie was a superstar in the making. Judges and fans knew Underwood was destined for pop stardom, and she followed her appearance on American Idol with several platinum-selling albums.
Album sales represent the bulk of Carrie’s net worth, and she’s released nine albums since her 2005 debut, Some Hearts. Underwood has sold over 66 million albums worldwide, and seven of her albums are RIAA-certified platinum. Her debut record, Some Hearts, has gone platinum nine times.
With such prolific sales figures, the bulk of Carrie’s net worth comes from her recording contracts and album sales royalties. Underwood has also had a profitable career performing her music outside of recording.
Carrie Underwood makes a very healthy income just from streaming alone. She gets 8,992,330 monthly listeners from Spotify. Assuming she makes $3 for every thousand monthly Spotify listeners, she makes $26,976.99 per month from Spotify alone. This doesn’t take into account streaming income from other platforms.
Since embarking on her first tour in 2006, Underwood has hit the road for six other national and international tours. While her first few touring engagements were smaller, by 2014, it was rumored that Underwood was making at least $500,000 per show, plus a significant share of the back-end box office receipts.
Her 2016 Storyteller Tour was one of the most popular tours of the year, with Underwood grossing $58.1 million from the 92-date excursion. The tour made stops in most metropolitan areas throughout North America along with several European shows.
While it’s difficult to nail down exact dollar figures for touring artists, it’s safe to say that Underwood is making a sum in the high six figures whenever she’s performing a concert. Recently, she embarked on a string of sold-out shows as part of her Las Vegas Residency at Resorts World Casino. The first two show runs sold out, and the residency resumes in 2023.
Outside of her live concert performances, she also worked with HBO for an exclusive performance of her Christmas album, 2020’s My Gift: A Christmas Special from Carrie Underwood. While HBO didn't disclose compensation figures, it’s safe to say Underwood netted another large payday for the performance.
Perhaps the easiest musical payday Underwood earns is from her partnership with the NFL. For the past ten seasons, Carrie has performed the theme song for Sunday Night Football, and her rendition of “Waitin’ All Day For Sunday Night” nets the singer an estimated one million per week over the 18-week NFL season.
Capitalizing on her massive appeal, Underwood has made countless television and film appearances over the years, netting large paydays each time. From 2008-2019, she hosted the Country Music Association Awards alongside the biggest stars in Country Music. She’s also appeared in shows like How I Met Your Mother, Blue Bloods, Nashville, and Sesame Street.
Ms. Underwood has also made a large chunk of her net worth through endorsement deals and partnerships. She has worked with companies like Target, Olay, OPI, Sketchers, Hershey’s, Almay, and Nintendo for various marketing campaigns, each of which has contributed to her net worth.
As her star has grown, so has the size of her endorsement deals. In 2015, she launched a private-label athleisure brand, Callia, with Dick’s Sporting Goods. Carrie served as the face of the brand and had a significant ownership stake in the brand. She stepped away from Callia in 2021, and while it’s unknown what her payday from the deal was, it’s thought to be significant.
Using Callia as an inspiration, Underwood and her personal trainer launched Fit52 in 2020, a subscription-based fitness and lifestyle app from which she also earns money. Shortly after launching Fit52, Underwood signed an endorsement deal with BodyArmor sports drink. While the deal's particulars weren’t disclosed, she received an ownership stake. And equity in that company is going to be worth a lot.
Outside of her earnings within the worlds of music, television, fitness, and lifestyle, Underwood is also an accomplished author. Her debut book, Find Your Path debuted atop the New York Times Best Sellers List and is still one of the most popular how-to books on the shelves over two years later.
Presently, Underwood is back on the road in promotion of her Denim and Rhinestones album, which she also co-produced. The tour runs through the Spring of 2023, wrapping up just before she returns to Las Vegas for her residency at Resorts World Casino.
How Does Carrie Underwood Spend Her Money
Carrie Underwood has earned a veritable fortune as a musician and performer. You may think that with such high earnings, she’d live an incredibly luxurious lifestyle. On the contrary, Underwood is true to her country roots and leads a simple life with her husband and two children.
Underwood and her husband, Mike Fisher, own a sprawling mansion in Franklin, Tennessee, built in 2018. The couple has owned the land for years but only completed construction recently. The palatial dwelling cost the pair over $1 million to build, which is a paltry sum considering the wealth of this power couple.
Her first home was a starter mansion in a posh Nashville suburb which she had for a few years before upgrading to another Nashville home she purchased for $1.3 million with her husband. The pair sold this home for $1.45 million when their new home in Franklin was completed.
Carrie lives a luxurious lifestyle that most people only dream of, but she and her family live relatively modestly, considering her tremendous net worth. She owns one home and a modest collection of luxury cars.
The couple own a Maserati Gran Tourismo, Porsche 911 Turbo, Cadillac Escalade, Mercedes E-Class, and a Ford Mustang GT, which is Underwood’s favorite.
Instead of spending wildly on real estate and exotic cars, Underwood is dedicated to several charitable initiatives, and she’s been heavily involved with different charities throughout her entire career.
Carrie has worked with over two dozen charity organizations, including The Salvation Army, Habitat for Humanity, Red Cross, St. Judes Children’s Research Hospital, Project Clean Water, and more. In 2018, she helped nearly $600,000 for Danita’s Children, an educational organization based in Haiti.
Beyond working with some of the largest charitable organizations, Underwood also has two charitable initiates of her own. She owns the charity C.A.T.S., a local charity in her hometown of Checotah, Oklahoma. The charity funds education, music, and technology initiatives in schools and the Happy Paws Animal Shelter in Checotah.
Underwood has donated $450,000 to Checotah schools through her C.A.T.S. Foundation, including $100,000 in COVID relief funds to help facilitate the need for homeschooling.
How Carrie Underwood Got On This Path
Carrie Underwood was born in Muskogee, Oklahoma, on March 10th, 1983, to a blue-collar family. Carrie’s father, Steve, worked at a local paper mill, while her mother, Carole, was a kindergarten teacher. She also has two older sisters, Shanna and Stephanie.
Carrie was always a talented vocalist, and in 1997, she had lined up a record deal with Capitol Records that ended up falling through. Despite her talents, Carrie began to consider a future outside of music, and she applied herself to her schoolwork.She was salutatorian of her graduating class in high school and later graduated magna cum laude at Northeastern State University.
While attending college, friends convinced Underwood to audition for the American Idol competition. Her performances wowed the judges each week, and she won the popular competition with ease.
Following the American Idol win, Carrie released her breakthrough first album, Some Hearts, which she followed with eight more critically and commercially acclaimed albums.
Underwood is considered one of the finest country vocalists of all time. She has a legendary list of awards and accolades, including more than 100 major entertainment awards, 8 Grammys, and 25 CMT awards.
While touring in support of her 2007 album Carnival Ride, she met her future husband, Mike Fisher, at one of her concerts. A star in his own right, Fisher had an excellent career in the NHL, scoring almost 300 goals over 1,100 games.
Fisher and Underwood began dating in 2008, and they were married at the Ritz-Carlton Lodge in Greensboro, Georgia, in 2010. The couple welcomed their first child, Isaiah, in 2015 and his brother, Jacob, in 2019.
When Carrie isn’t spending time with her family, she’s still one of the most prolific recording and touring artists in country music, with a growing collection of business ventures.
Carrie Underwood’s Net Worth, Final Thoughts
With a net worth of approximately $146 million, Carrie Underwood is one of the wealthiest singers on earth, and she’s made massive contributions to music, fitness, and philanthropy. Still in her thirties, it feels like Carrie is just hitting her stride as a musician and performer, so we only expect her star and her net worth to rise in the future.