Net Worth: $3.5 million
Date of Birth: July 18, 1995
What They Do: Singer, record producer, songwriter
Daniel Gerard Breland is an American-based singer, songwriter, and producer of R&B, country pop, soul, and gospel music. Breland’s estimated net worth is $3.5 million, with most of his fortune coming from songwriting and music production. The singer is best known for ‘My Truck,’ a song that has garnered 72 million views since its release in 2019.
The next part of the article explains Daniel Breland’s net worth, his career, how he began to make money in music, and how he spends it. Read on to find out more about this young, upcoming singer.
How Daniel Breland Makes Money- His Career
So, how much money does Breland make? Breland’s net worth is mainly from his songwriting, artistry, and publishing deals. His hit song, ‘My Truck,’ generated more than a million user-generated TikTok videos and took the first spot on Spotify’s Viral 50 chart in February 2020. Breland attributes the song's success to its target audience—the truck community.
Earns From His Deal With Chevrolet
Truck owners around the country used the song to show off their rigs, making it a sensation among many TikTok users. What began as a challenge to elicit 500 comments transformed into a Platinum-certified track that was used during the launch of Chevrolet’s TikTok channel.
Chevrolet then decided to partner with Breland, featuring him in the company’s new commercial to launch the Chevrolet 2022 Silverado ZR2. The singer worked alongside Chad Hall, the 2020 NASCAR Cup Champion Chris Pratt, a renowned actor, and Chad Hall, a famous off-road racer.
Besides representing the brand’s products, Breland intends to use the partnership to advocate positivity and inclusivity. Following the success of the hit song, which was certified platinum by the RIAA (earning him $0-$500,000), he hoped to use his background and songs to reach the multi-cultured truck industry.
Breland gets 3,116,289 monthly listeners from Spotify, and assuming he makes $3 for every 1,000 monthly listeners, he currently makes $9,348.87 per month from Spotify.
So far, ‘My Truck’ has garnered more than 150 million streams on Spotify, earning him $450,000-$750,000, over 2.8 million radio audience impressions, and more than 2,000 downloads sold. With country stars like Sam Hunt remixing the song, more fans are bound to stream the song on various social media platforms.
Record Deal And Press
Following the single’s success, Breland signed a record deal with Bad Realm Records/Atlantic Records, who helped him release his first self-titled EP.
Unlike many artists who focus on one music genre, Breland’s music crossed different genres, including pop, Hip-Hop, and R&B, evident in the self-titled EP. It included singles like ‘My Truck’ and ‘Horseride’ and favorites like ‘In the Woulds’ and ‘Hot Sauce.’ The EP was among the top 50 albums that appeared on the Top Country Albums chart.
Besides signing a record label with Bad Realm Records/Atlantic Records, Breland wanted a company that embodied his focus on genreless songwriting and singing, and Reservoir seemed to fit right in. The New York-based independent music company has a team that understood Breland’s interest in country music and other genres and was willing to take his music to the next level in the most exciting and progressive way.
Collaborations To Boost Earning Potential And Exposure
Besides partnering with Chevy and signing deals with renowned companies, Breland has collaborated with multiple artists thanks to his versatile songwriting skills. He has been featured on Dierks Bentley’s ‘Beers on Me,’ which received more than 38.6 million audience impressions, and 8440 spins following its release.
He also worked with Nelly on his country-like hit, ‘High Horse’, Gary LeVox on his first gospel project, ‘All I See,’ and Tiera, a newcomer, on the song ‘Miles.’ All such collaborations have Breland’s net worth soaring by the day. Typically, featured artists earn 45% of the song's royalties performed in collaboration with the leading artist. Breland is also on the ‘Here For It Tour,’ which began on November 16th and will extend to December.
In The Press
The 27-year-old singer has also been featured in top press outlets like USA TODAY, Genius, Billboard’s Emerging Artists Spotlight, and Paper.
Breland’s ruthless focus has led him to appear in the CMT Music Awards. He’s among two of 10 first-time nominees competing for the first major awards in 2022. The country music songwriter and artist hopes to carry on the momentum into his first full album, slated for release in this year’s summer.
How Does Breland Spend His Money
There isn’t much information about how Daniel Breland spends his money, but most of his effort is on releasing new albums alongside different artists. ‘Cross Country,’ his latest release features bangers like ‘Throw It Back,’ ‘County Line,’ and ‘Praise the Lord’ and collaborations with Keith Urban, Thomas Rhett, Mickey Guyton, and Ingrid Andress, to mention a few. It showcases his versatile songwriting and singing skills, being able to sing in any genre comfortably.
How Breland Got on This Path
Breland is a New Jersey native born to two gospel ministers and worship leaders—Tonya and Gerard Breland. His parents filled their house with gospel music and were keen to support Breland’s music career at a young age. Breland started by learning how to play the guitar and participated in American reality and local drama shows.
Breland was so immersed in gospel music that he only developed an interest in secular music at age 14 after joining a New Jersey boarding school. It was here he was exposed to secular music by famous artists like Stevie Wonder, the Beatles, and Prince for the first time.
This prompted Breland to set out on a music career while pursuing a degree in Business at Georgetown University. Before enrolling for the business degree, the cross-country singer and songwriter received admission to the New York University’s Tisch School of Arts, which he turned down.
Having seen his parents try a hand at music as a gospel duo and not do so well in business, he wanted to understand how to run a business. He wanted to be as good in business as in songwriting, singing, and producing music.
At Georgetown University, Breland discovered his love for country music and began creating music outside traditional genres. He would write songs and pitch them to other artists. He knocked on every music-industry door, breaking through as a songwriter and earning him several collaborations with some artists later.
At Georgetown University, he organized and sang a cappella with the Phantoms; the group is credited with giving him entry into country music. In fact, Breland came to the limelight after ‘Cold Weather’ (by the Zac Brown Band) was added to the group’s repertoire.
After graduating from Georgetown University, Breland went to Atlanta to follow his passion, songwriting. At the same time, he took a job selling language technology to support himself. Breland was so devoted to seeing his dream come true that he’d work from 8:30 a.m. to 6:00 p.m. and head straight to the studio until three in the morning.
At first, country music vocals fascinated him, but he grew more interested in its lyrics as he listened to different country tracks. The 27-year-old artist was so fascinated by Zac Brown’s catalog that he embarked on a discovery journey to other country treasures.
It was then that he collaborated with the late Chinx, an upcoming rap artist from New York, and wrote songs for a few high-profile artists like ALHAE and YK Osris.
Later, he started working under Troy Taylor, a Grammy-winning R&B producer leading up to the production of his first hit, ‘My Truck.’ The track opened up doors for Breland. Besides attracting over 2.4 million views on YouTube within the first month of its release, Breland managed to sign to a label and collaborate with other artists like Sam Hunt, Keith Urban, and Bentley.
- Three CMT Music nominations
- Nominee at the GMA Dove Awards
- Appeared in Highway Music 2 and The Speed of Now Part 1 Albums in 2020
- Appeared in Tiera EP, One on One EP, and Bettie James Gold Edition albums in 2021
- Appeared in Masquerades EP in 2022
Interesting Facts About Breland
- He likens his creative songwriting and singing skills to cooking. Since country people love making chicken and rice with one seasoning, he adds more flavors (his interest in many music flavors)
- He wrote the hit song, ‘My Truck,’ on a dare. His friends challenged him to write a single outside his usual R&B songwriting genre
- His early singing experiences were in Capella and gospel groups. In fact, there are videos of him performing gospel songs with relatives
- ‘Cross Country’ isn’t just the name of a song but a representation of a sub-genre or genre of country music
- He’s still active at writing songs in other genres. In fact, he wrote 10 of the 22 songs on Trey Songz’s 8th studio album
Which song made Breland famous?
Breland became famous after his country-rap song, ‘My Truck,’ went viral on TikTok.
Has Breland won a CMA trophy?
Breland recently received a CMA nomination. If he wins, it will be his first CMA trophy.
Which college did Breland attend?
Breland studied business at Georgetown University in Washington, D.C. He always wanted to make it in the music business, and studying business was a great way to start his journey.
When did Breland discover his passion for country music?
Breland discovered his passion for country music at Georgetown University. It was here that he experimented with songwriting, writing approximately 1,000 songs before any artist recorded his music.
What kind of music does Breland write?
Breland is one of the most versatile songwriters. He started as an exclusive hip-hop, R&B, gospel, and pop writer but later discovered country music which he has focused on for a while.
Is Breland from New Jersey?
Breland was born and brought up in Burlington, New Jersey. After graduating from Georgetown University, Washington D.C., he moved to Nashville to pursue a career in music.
Breland’s Net Worth, Final Thoughts
Daniel Breland is a country music artist with an estimated net worth of $3.5 million. His career has grown immensely within a short two-year period due to his ability to create unique albums.
From his first hit single, ‘My Truck,’ to the latest album, ‘Cross Country,’ he continues to amaze his audience with his diverse songwriting skills. Also, he doesn’t shy away from working with the best artists in country music in his quest to redefine the truck culture and this music genre among black folks.