The music industry is intensely focused on streaming platforms like Spotify and Apple Music, which is fair, because they are among the best places to get new fans. That said, there are still millions of people listening to music in other ways.
One of those mediums is Pandora – the OG of internet radio. Pandora, while limited to the US and Australia, is still huge. It’s been steadily growing for years, and though it’s been plateauing as of late, it still has a ton of listeners.
Pandora is famous for having started the Music Genome Project – a massive database wherein every song is listened to and categorized by a real human. Pandora is also well-known for having developed some of the first music curation algorithms.
Despite the fact that most of the industry is focusing on Spotify and Apple Music, Pandora should not be ignored. They have over 80 million active listeners, and a song catalog of over 40 million songs.
To top it off, Pandora just released their answer to Spotify and Apple Music: Pandora Premium. Still interested? Read on.
What Is Pandora Premium?
Being that Pandora was the first music streaming giant, it seems surprising that they don’t already have an Apple Music or Spotify-like subscription service. Users were stuck with a radio service that was highly personalized, but was essentially internet radio with ads.
Users grew frustrated by the fact that they couldn’t just look up a song and play it. Instead, you had no option but to listen to an automated radio station.
Where Pandora Plus costs $4.99, Pandora Premium costs $9.99. It is a direct competitor to Apple Music, Spotify, and Google Play. It includes all of Pandora Plus’s features, but also gives you the ability to play anything you want at any time.
Pandora’s famous playlists remain, and are now even more customizable than before. You can easily make and find playlists, and listen to fantastic curated playlists.
The song catalog is over 40 million songs. You can download any song at any time, just like on Spotify.
Basically, Pandora is moving into the streaming market. It is especially cool, because Pandora already has over 80 million listeners, and those listeners “likes” and preferences will be carried over from their time with Pandora Premium.
Is Pandora Worth Submitting To?
In short, yes. For one thing, Pandora actually accepts submissions from independent artists, and that alone makes it appealing. They have a curation team of real people who are literally looking out for independent, self-released music to put on playlists and stations.
Pandora also takes into account charts, blogs, labels, and different editorial properties so that it can tell when a certain band or song is getting a lot of buzz. If you can get into their system, you should!
Their submission process is also straightforward and easy to use. It used to be that you had to send them a physical CD, which is a pain and seems very backwards here in the digital age. Thankfully, in 2014 they switched to an entirely digital submission process.
Every submission is listened to and considered by someone who is trained to approve songs for Pandora and categorizes them appropriately.
They also have integration with download sales and social media. A new fan can easily buy your song or connect with you on social media right from Pandora.
How To Submit Your Song To Pandora
If you’ve decided to send Pandora your song, here’s how to do it. The process is simple and can be completed entirely online:
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