As a musician, you’re competing for music fan’s attentions with hundreds of thousands of other musicians.
If not millions. There’s no sure way to tell for sure.
What is sure though, is that if you want to get people to buy into you as a musician and build up a loyal and profitable fanbase, you need to be better than most of the other musicians out there in your genre. Both in terms of talent, and in terms of marketing.
When I say this, I’m not saying you should keep to yourself and not work with anyone else. While other musicians can technically be seen as competitors, they can also be seen as allies. Partners who you can work with and move forward with together.
But putting that aside for a minute, let’s look at you. It should be your aim to offer something better than your competitors. Only then will you be able to stand out from the thousands of other musicians who are aiming for fan’s attention.
But how do you do this?
While I could break it down (which I will do later on), in it’s simplest form, the best way to be better than other musicians is this:
Do what they won’t!
You should do the positive actions that others are either too lazy, too busy, or too slow to do.
As humans we have a way of making excuses for not doing things we should be doing. If you can avoid that mindset and get things done, you will have a big advantage over others.
Now, I want to share a quote with you which I really like:
Live like no else today, so you can live like no else tomorrow.
– David Ramsey.
What this is basically saying, is today, put in the work that most others won’t do. Go that extra mile over your competitors. The result will be you down the line reaching places that they don’t ever reach. That they can’t reach with the amount of work they’re putting in. People will see you’re better, and you will be better because you put the time and effort into being better.
If you want to succeed in today’s music industry, you need to be more than just another average musician.
Ways To Be Better Than Other Musicians
So what exactly should you be doing that many other musicians usually won’t? I’m glad you asked. Here are some examples:
They don’t go out of their comfort zone
You do. One thing that stops many talented musicians from getting as far as they potentially could is themselves. They get scared to do new things, and scared to step outside of their comfort zone.
For example, maybe they’re scared of gigging as they don’t want to get up in front of all those people. Or maybe they don’t contact potential partners and companies as they fear rejection.
Both of the above things can seriously hinder your music career. If you keep making excuses for why you don’t do things and keep putting them off, you’re only making it less likely you’ll succeed in music.
Deep down we all have an idea of things that will push us forward, so if you find you’re delaying getting those things done, have a look at why this is happening. Then step out of your comfort zone and make it happen.
They don’t talk to fans personally online, or won’t meet them
You do. With everyone as connected as they are, if you aren’t connected to your fans you’re missing out on a big trick. And by connecting I don’t just mean updating your social profiles here and there. You actually need to have conversations with these fans.
I know, this can be time consuming. But if you don’t do it, others will. And who do you think fans will be more loyal too? The person who makes good music but ignores them, or the person who makes good music and they’ve talked to personally before? Exactly, the second one.
Make a real effort with fans, as they’re the people who have the power to make or break you.
P.S. Remember though, none of what you’ve learned will matter if you don’t know how to get your music out there and make people WANT to hear it. Want to learn how to do that? Then get our free music marketing ebook emailed directly to you! Or for an in-depth fool proof guide on how to get people to listen to your music, get our online music business course here.
|You’ve only read some of this guide.|