Music Business Theory

Everything you do should be centered around your fan base. Without a fan base, it’s virtually impossible to build a profitable and sustainable music career. Conversely, if you can create loyal, superfans within your tribe, you’ll be able to get your music out faster and keep growing as and people identify with your […]

For a variety of reasons, you may find the need to ship a guitar. If you’re a supplier, then you’re probably going to be shipping all the time. If you’re a retailer, again, with on sales increasing, there’s a good chance you’re going to be shipping a lot of guitars (unless you don’t offer that […]

You don’t always think about them, but you do need them. Whether you’re on the road or at the studio, or even in the practice room, it’s a good idea to keep a spare pack of acoustic guitar strings on hand. When you break a string, you need to replace it. When your strings sound […]

There’s nothing quite like an awesome friend you can trust. If they’re willing to put up with your weirdness and walk through thick and thin, then you know you’ve found true blue. The paradox is that you can also be hurt by the people closest to you. After all, a hollow insult from a stranger […]

If you want to make money as a gigging band, you must sell merch. Unfortunately, unless you’re a Photoshop whiz kid, it can be hard to know where to get started. Dimensions? Specifications? CMYK? What do these words even mean? And, that’s just one aspect of merch. You must choose a supplier, decide whether you […]

Feeling stuck in your music career? Not sure what your next steps might be? Sometimes it’s easy to forget that relationships are what propel our careers to new heights. But where are those connections built? There are plenty of places you can go to meet people. But there are none quite as valuable as music […]

You work hard to make great music. You try to create a connection with your fans. You play shows, post to social media and send es. Day in and day out, you put your best foot forward. Yet, it seems like the you do, the less you get for your efforts. It seems like […]

Want to know how to get your music on Spotify quickly and easily? Well in today’s guest post by digital distributors TuneCore you’ll learn how to do just that! Spotify’s popular playlists, user base, ease of use, and regular introduction of new features makes it a great place to put your music up for streaming […]

Licensing and placements are a major source of income for musicians. Some musicians live exclusively off the royalties they earn through strategic placements. Although it does get talked about a lot, it’s surprising that it doesn’t get talked about . Even for independents, licensing represents a good opportunity. You might think that major label artists […]