When it comes to marketing your music, it’s important you know what kind of impact your marketing efforts are having. After all, the last thing you want is to keep trying to get your music on a certain website if they’re not sending fans back your way. But how can you check what impact your…
If you’re anything like me (and a lot of other artists) you’re not a natural salesperson. I’ve had jobs in sales and I hated them. But they were valuable learning experiences that pushed me out of my comfort zone. Even if you don’t have a natural aptitude for it, being intentional about improving your ability…
If you haven’t awakened to the marketing power of radio yet, it’s a good time to get a handle on it. We’ve already showed you questions interviewers ask musicians, but if you want to learn how to actually get interviewed on the radio, this is the article for you! Radio is still one of the…
Hi there! Today you’ve the opportunity to give your feedback on how the Music Industry How To website has helped you. And if you leave your feedback, you’ll have the chance to: Have your answers displayed on this website, in email newsletters, and on my social sites. Great for exposure! Win one of five copies…
If you’re serious about music marketing, you can’t just set up a few social profiles and call it a day. Marketing requires a willingness to experiment, to take a long-term perspective, and to calculate your return on investment. If you keep doing the same things over and over and never get a different result, that’s…
As someone who works around musicians a lot, there are a few mistakes which I commonly see made. One of those mistakes is not getting professional band photos made up. Many instead opt for photos taken on their iPhone, or their mate’s consumer camera. While these often aren’t the worse quality images with today’s technology,…
Are you ambitious? Do you want to see your music career grow like never before? Do you have the desire to best your competition whenever and wherever possible? Standing out from the crowd as a musician isn’t as hard as it may seem. It means adding a little bit of extra to your ordinary, which…
There is no feeling like writing a new song, especially for those who have carried around songs in their head for a long time. However, getting a song from your head and onto paper is something that many people find very difficult. This is especially true if they have difficulty finding the right way to…
Landing press coverage can be a daunting task. You know it’s an important component to promoting and marketing your career, but compared to the other marketing strategies required of being an independent musician, it can feel like this one in particular takes up the most time. And has the least amount of results, especially when…
Selling beats and instrumentals online is not an easy task. Hip-hop instrumentals and pop beats can be easily found online. There are thousands of sites selling beats and it can be frustrating if it does not work out as you have hoped. However, if you try the right strategies, it can become a successful business…
When it comes to blogging as a musician, there are a lot of different thoughts out there. Some think it’s a waste of time. Others think it’s obligatory. Still others know that it’s something they should be doing, but aren’t. There isn’t necessarily a right or a wrong answer here, but if you aren’t already…
Having a car definitely has it’s advantages. But so does taking the expense of having and maintaining a vehicle and investing it elsewhere. For those of us working musicians who don’t have a car for whatever reason but still have gigs to get to – we have to figure out more creative means of transportation….
Today we’re going to look at crowdfunding for musicians and music industry professionals. By now you’re probably familiar with the term crowdfunding, and may even know of companies like KickStarter, Indiegogo, GoFundme, and other fund raising platforms. Their popularity is increasing as they provide a real way to raise the money you need to do…
You need to have a thick skin if you plan to last long in the music industry. Why? Because rejection is common and success is a moving target. Every time you reach it, you push back your idea of what it is. When you finally break down the barriers in your way, you set your…
Remember that old saying, “It’s not what you know, it’s who you know.” In an industry like the music business ran by negotiations with hustlers, smooth talkers, hand shakes, co-signs, politics, and popularity contests – that old saying couldn’t ring more true. However, I’d argue that what you know directly impacts who you know. But…