Fans come in a variety of shapes and sizes. Some will only ever listen to your music a few times. Some will take it a step further and stream your music regularly and maybe even buy your music or merch. But beyond that, there exists another category of fan: The super-fan. The super-fan is a…
So, you’ve decided to hit the streets. Busking can be a lot of fun and can also help you gain more live experience. Plus, if you’re looking to make some extra change, it’s not a bad way to put some money back in your pocket. If you plan well, and find good spots to busk…
One of the reasons many artists find it difficult to spend more time on their creative work is because they must spend time earning a living. That tension causes some musicians to become increasingly frustrated over time. They repeatedly ask themselves, “when will I ever get to focus on what I love?” As a creative…
There are more TV channels and movies popping up all the time. If that wasn’t enough, Netflix has been creating more and more original content for their platform. There are more opportunities for you to get your music placed in movies and TV shows than ever, assuming you have the goods music supervisors are looking…
If you’ve been learning about promoting your music for any length of time, then you probably know how important it is to get your music reviewed by influential bloggers. Reviews don’t just bolster exposure, streams, or sales. If that’s all you’re looking for, you should probably focus on selling to your fans instead of getting…
Vine shut down earlier this year. Twitter has been on shaky ground for a while, and it may end up in the hands of Google, who appears to be buying it up in pieces. Who knows what will happen after that? Instagram seems well-positioned to edge out Snapchat. Some even call Google+ a failure (I…
Have you ever thought about getting into street performing? I have good news for you – it isn’t very hard to get started, and so long as you play by the rules, you shouldn’t run into any problems. If you put time and effort into developing your set list, and play at the right places…
Things are tough out there. There are still many ways to make money as a musician, but if you aren’t proactive and innovative in your approach, you could easily find yourself without sufficient income to sustain your art. To avoid this situation, you should educate yourself on the various income streams available – not just…
So, you want to dominate YouTube rankings. Be forewarned: This will take work. And if you’re timid at heart, or shy, or lazy, or nervous about getting the word out about your videos, these methods aren’t for you. But if you want to hedge your bets on video marketing – and I think this is…
What is the holy grail in the music industry? That depends on who you ask, but many musicians will tell you that it’s landing a contract with a label. Getting signed can be a worthwhile goal. But because of some of the restrictions it often comes along with, it might limit your flexibility and your…
When it comes to marketing your music on the internet, you must take a long-term perspective. At first, it might seem like getting coverage or reviews from bloggers has a low return on investment. But if you keep growing, and they keep growing, you’ll see huge benefits over time. It’s worth the initial effort you…
As we all know, music is a matter of preference. Some people like rock. Others like country. Still others like a mix of everything. What sounds great to one person might sound unappealing to another. While there is music that appeals to the lowest common denominator – it’s called pop – just because you produce…
Some musicians have no self-awareness. Others are too self-critical. Finding that balance in between can be challenging. But if you’re taking the time to think about whether you’re talented enough to perform or not, then you probably do have a certain amount of self-awareness that enables you to see yourself – maybe not completely objectively…
As a musician takes to the streets, it’s usually with the hope of engaging the casual passerby and making a little bit of money for their hard work. Busking and street performing can be a lot of fun and it can even be a great way to get practice playing in front of an audience…
Many guitarists focus heavily on their fretting hand instead of their picking hand. This is natural, especially early on, when a player must make a deliberate effort to get their fretting hand and fingers in the right position, doing the right things. But in the long run, not working on your picking hand could limit…