5 HUGE Facebook Marketing Mistakes For Musicians –  Avoid These!

5 HUGE Facebook Marketing Mistakes For Musicians – Avoid These!

Today we’re going to look at some of the biggest mistakes you can make while marketing your music on Facebook. Building a music career isn’t all about social media, but it is an important marketing component of it. In particular, Facebook is the most popular social media site on the web, and one that has…

5 Ways To Raise Funds For Your Next Album Release

5 Ways To Raise Funds For Your Next Album Release

Music costs money. One of the major pain points for any musician is raising funds for an album release. Recording, printing, replication, distribution, and even marketing can all cost money. Some costs have certainly decreased over the years, but by and large, recording projects require a significant investment of time and money. If you’re struggling…

How To Get The Best Out Of Your Studio Engineer When Recording A Song

How To Get The Best Out Of Your Studio Engineer When Recording A Song

Are you about to record a new song? Common sense would suggest that you want to draw the best out of your studio engineer. That way, you know that you’re getting your time and money’s worth. Although you might have certain expectations for your engineer, you also need to recognize that they’re going to have…

6 Content Types You Should Be Using To Engage Your Social Followers

6 Content Types You Should Be Using To Engage Your Social Followers

There are many different ways to engage your social followers. So why do so many musicians insist on using a tired call to action (i.e. “come to our show”) as their default standby? It’s probably because they don’t have a strategy. But if you’re reading this, odds are you’re open to trying different things. You’re…

How To Find Other Musicians To Support You On Tour

How To Find Other Musicians To Support You On Tour

Amanda Palmer completed her famous Kickstarter crowdfunding campaign with nearly $1.2 million. Shortly thereafter, she headed out on tour. Here’s what she did right: she recruited local musicians to perform with her at each stop on the tour. Here’s what went wrong: she didn’t pay those musicians. As result, she received a lot of negative…

How To Use MailChimp For Musicians – Email Marketing Tips

How To Use MailChimp For Musicians – Email Marketing Tips

Building an email list has long been touted to be one of the most important things musicians could be doing online. Email offers you the opportunity to market directly to your fans and stay top-of-mind with them in a cost-effective manner. You do not own your social media followers, but an email list is something…

Is Discounting Your Products Helping Or Hurting You As A Musician? The Truth Revealed

Is Discounting Your Products Helping Or Hurting You As A Musician? The Truth Revealed

Many mainstream musicians such as Radiohead have experienced considerable success with the pay-what-you-want or free model of distribution. This might prompt you to believe that giving away your music or discounting it is the only way to get it heard. Although there are times when it’s a good idea to run promotions, discounting could actually…

Where To Find Paid Session Musician Jobs

Where To Find Paid Session Musician Jobs

Session work is great for supplementing your music income. Some musicians actually make a full-time living out of it, and that’s not beyond the scope of possibilities for you either. However, getting established can take time. You have to build connections and differentiate yourself in some way. Without that, you’ll never become the go-to person…

How To Avoid Bad Guitar Technique For Beginner Guitarists

How To Avoid Bad Guitar Technique For Beginner Guitarists

Proper guitar technique is all about establishing the right habits, and habits don’t stick unless you reinforce them through repetition and focused attention. Beginner guitarists typically need to be more reflective and granular in their approach. It’s about paying attention to every little detail, and getting a clear, crisp sound out of every note you…

How To Effectively Use A Recording Studio As A Musician

How To Effectively Use A Recording Studio As A Musician

Looking to record a new project? Although you don’t necessarily need to know all of the technical details of how a studio works as a musician, it is important to come prepared. Spending too little time in practice and preparation can sometimes mean spending more money than you want to. Here are some basic steps…

How To Give A Great Podcast Or Radio Interview As A Musician

How To Give A Great Podcast Or Radio Interview As A Musician

So you’ve landed yourself a podcast or radio interview. Now what? It’s not enough to line your calendar with interview opportunities. You have to be prepared to deliver the goods. If you don’t give interviewees what they’re looking for, you’re not going to get any calls back, and that defeats the entire purpose of using…