Learn the little-known strategies proven to give you a more profitable & fan filled music career

Pro Musician Transformation Mockup

Important Note: This is not for hobbyists or bedroom musicians, this is strictly for musicians with aspirations of doing music professionally. This exclusive training will greatly speed up the process of getting fans & profiting in your music career.


Music Industry How To - As Seen On

Struggling to get people to listen to your music? Wish there were things you could do to faster build up your fanbase and start earning more from your music?

Believe me, I've been there!

After years of making music and building up my talent, I was at a stage where I was ready to have a wider audience hearing my material. So I put into practice all the things people commonly advise.

I put my songs on social media.

I approached venues for gigs.

I gave my music out for free.

And what happened?

Crickets... Literally nothing.

All those things that people were telling me to do weren't having any impact on my music career. I still had a relatively small fanbase. I still wasn't getting any big media channels picking me up (or even small ones for that matter). I was still losing more money than I was making from my music.

Something had to change.

So I switched tactics. And instead of listening to popular bloggers and YouTubers telling me I need to be on multiple different social platforms and get in front of fans in any way possible, I changed my approach to my music career.

Instead of thinking about how I can get more fans & more money, I instead focused on creating a valuable experience for both fans and those in the music industry I wanted to connect with. I applied this shift in viewpoint to every aspect of my music career, with the theory that if I can help improve other people’s lives, they will be more willing to help me in return.

I was right.

While this was a gradual process, things soon started turning around for me.

Learning how to better communicate with industry figures allowed me to:

Shaun Letang musician on radio

Get on nearly 20 radio stations live to promote my music (& songs played on many more).

Shaun Letang musician on stage at a gig

Profitably tour the UK.

Shaun Letang musician in RWD Magazine

Get in multiple print publications.

Shaun Letang musician award vs JLS

Be shortlisted from thousands of musicians for 'The Best National Unsigned Act' at the Urban Music Awards (which I narrowly missed out on to super group JLS).

Shaun Letang musician mixtape

Created products that my fans really enjoyed and were willing to pay me for.

Shaun Letang musician in the studio

And a lot more!

Most importantly, it allowed me more stability, and to make a consistent profit from my music career.

Unfortunately, since then I've had to stop making music due to a really bad case of tinnitus.

Before I fell unwell with tinnitus though, I had documented what I'd done in music and how I achieved each of these things. Good thing too, as every week I get many musicians asking how they can do the same in their music career.

So I decided to record all the most important lessons which helped me go from a non-profitable musician with a small fanbase, to a musician who consistently profited from his music with an ever increasing fanbase. This packaged system is now known as The Pro Musician Transformation!

Over the years I’ve also included the lessons learned by my most successful students, making it the ultimate resource for those wanting to take their music career to the next level.

Today the knowledge from this course has helped hundreds of musicians get more fans and earn more money from their music. What's more, it can help you do the same.

What Is The Pro Musician Transformation?

Pro Musician Transformation Mockup

‘The Pro Musician Transformation’ is a step by step video training course that will take you from a ‘busy but not getting far’ musician, to someone who has the knowledge to work their way up to being a professional and profitable musician much faster.

I don’t just show you the right way to go about doing music professionally, I also point out the pitfalls that most independent musicians fall into.

You won’t find specific marketing tactics such as ‘promote on Instagram’ or specific ways to make money such as ‘make money from gigs’. This stuff is common knowledge, and isn’t what will really help you shift from a struggling to fulfilled musician. To achieve that, you need to change your whole approach to how you gain fans & earn from your music. This is what I can help you with, step by step.

I guarantee that after taking this training you’ll have a new outlook on how you run your music career. And if you apply what you learn, you’ll turn professional much sooner than you would without this course.

Some of the skills you’re going to gain include:

  • The simple but powerful, little known formula to standing out from the tens or hundreds of thousands of musicians in your genre.
  • How to earn from your music, even if you’re not good at selling.
  • The ability to map out your dream music career so you can ensure all efforts are working towards the right thing.
  • Mental hacks to keep motivation up in your music career, even during hard times.
  • How to overcome the barrier of being comfortable making money from your music.
  • How to shift your focus from what’s ‘best for you’ (it often isn’t), to what potential fans want (this gives you the best results).
  • When to stop making songs and when to start getting your songs to the ears of fans.
  • The optimum way to communicate with both fans and companies for the best results.
  • How to determine how much you should be marketing your music at each stage of your career.
  • And much, much more…

While I share powerful concepts you can use to better manage your music career today, I present it all in an easy to understand manner without a bunch of jargon. My 20+ years in the music industry means I’m able to take complicated concepts and make them easy to grasp. Even if you struggled in school, or aren’t the greatest at grasping new skills, you’re going to be shocked by how easy it feels to absorb this information.

Testimonial - Pro Musician Transformation course - Andrew Bureau

I'll extend my thanks to Shaun Letang for the course. So far it is great. I'm excited to get to the business aspect of it since that is my weak point in this whole endeavor, as I imagine it is to most other musicians here.

Andrew Bureau; melodic-metal solo instrumentalist from Canada.

Testimonial - Pro Musician Transformation course - Jahsua

I’m so grateful for this training. As I was only on the 4th module this will be a good time for me to re-watch all of the videos to this point :D

You really are the man.

Thank you again brother, I LOVE THE COURSE!

Jahsua; music producer & international singer / songwriter from Los Angeles.

2,500+ students have taken my courses, and here’s what our latest, most up-to-date training 'The Pro Musician Transformation' has to offer:

Module 1: Getting Your Mentality Right

Get A Winning Mentality To Succeed In The Music Industry.

All the talent, marketing and selling tactics in the world won’t equal a successful music career if you don’t have a good solid foundation to build from. In this module we help shift the way you think about your music career so you can set yourself up for the best chance of success.

We cover:

  • What a professional musician is and isn’t, so you know how your new improved music career will look like.
  • The elephant in the room: making money from music. Why you shouldn’t feel bad earning from your music, and why it’ll actually benefit fans (they’ll thank you for it).
  • How to shift your focus from what’s best for you, to what potential fans want (and why that’s important).
  • The importance of spending money to make even more money from your music.
  • And more.
Module 1 - Getting Your Mentality Right - Pro Musician Transformation Course
Module 2 - Your Perfect Music Career - Pro Musician Transformation Course

Module 2: Your Perfect Music Career

Map Out Your Dream Music Career.

Without knowing a specific end goal for your music career, you won’t be able to plan how to get there. Instead of saying “I want to be famous and make lots of money from my music”, in this module we get specific with what your dream music career looks like.

We cover:

  • The importance of visualizing your dream music career.
  • How to map out an exciting, specific and achievable music career plan.
  • The best way to add in micro goals which help you achieve your big goal.
  • How to adjust these micro goals along the way for best results.
  • Ways to keep motivation up during slow periods and setbacks.
  • And more.

Module 3: Managing Business

Easily Operate Your Music Career Like A Professional Business.

The word ‘career’ in music career implies there are business elements at play, but it doesn’t need to be difficult. In this module I show you simple ways to run your music career more professionally, as well as some key things you need to consider.

We cover all of these and more in an easy to understand way:

  • At what stage you need to set up as a proper business.
  • Simple ways to set up your music career like a ‘real’ business.
  • An easy system for keeping records of everything (e.g. collaborations, promotion avenues, finances etc) and the importance of doing so.
  • And more.
Module 3 - Managing Music Business - Pro Musician Transformation Course
Module 4 - Your Musical Talent - Pro Musician Transformation Course

Module 4: Your Talent

Have Your Talent Match Your Business Skills.

Learning how to get your music out there can be great, but only if you’ve a talent people want to hear. In this module I show you how to take a systemized approach to continually improving your talent, and why you need to.

I show you:

  • What role your talent plays in having a successful music career.
  • A systemized approach to massively improving your talent over time.
  • Why marketing your music before you’re at a certain talent level can hinder your music career (don’t make this mistake).
  • How to know exactly when it’s time to start getting your music out there.
  • And more.

Module 5: Your Brand And Your USP

Stand Out From The Tens Of Thousands Of Musicians In Your Genre.

There are millions of musicians in the world, many trying to catch their big break. But most of them are way too similar to stand out from the crowd and get noticed. That’s why in this module I show you strategies for setting yourself apart so fans will gravitate towards you over your competitors.

We cover:

  • Why you need to transform from being just another musician, to being an entertainer (easy but super powerful, and greatly underused).
  • My powerful formula for doing this revealed, with some real-world examples. This lesson alone is a game changer.
  • How to find a USP that’ll set you apart from the competition.
  • Whether you should be ‘reachable’ or an ‘icon’.
  • How to be conscious of consistent branding to give fans the best experience and remain loyal to you.
  • And more.
Module 5 - Your Brand And Your USP - Pro Musician Transformation Course
Module 6 - Quality Over Quantity - Pro Musician Transformation Course

Module 6: Quality Over Quantity

Put Out High Quality, Fan Capturing Music.

While making song after song is good for improving your talent, it’s often a hindrance when you’re trying to increase your fanbase and make more money from your music. This module shows you the optimum amount of songs to make, as well as how much you should be getting each song out there.

We look at:

  • Why pumping out song after song for most is the wrong move.
  • How focusing on less, higher quality songs will help you reach a lot more fans.
  • How much you should push each song you make, and for how long.
  • What a ‘selective perfectionist’ is, and the importance of becoming one.
  • And more.

Module 7: Professional Communication

Communicate In An Attractive Way To Both Fans And Business Partners.

To have a successful music career, you’ll need to talk to fans, other musicians and big companies. That said, each of these groups respond better to different kinds of communication. In this module we’ll show you the best ways to interact with each to achieve your goals.

Specifically we’ll look at:

  • How communication towards your fans, music companies and other musicians should differ.
  • Y bad spelin turns fanz & compnys off.
  • The best ways to contact companies to get them to showcase your music on a wider scale than you could alone.
  • Burning bridges; why it’s not always a good idea, even in an unreliable music industry.
  • And more.
Module 7 - Professional Communication - Pro Musician Transformation Course
Module 8 - Music Marketing - Pro Musician Transformation Course

Module 8: Music Marketing

Start Effectively Attracting Fans.

Here we look at the all-important art of attracting fans. You can make the best music in the world, but if you can’t effectively get fans to hear it, you’re effectively a hobbyist musician.

In this module we look at:

  • What music marketing is, and why it’s vitally important if you want fans.
  • Why music marketing isn’t as hard as you may think (this will change the way you think about it forever).
  • A little-known way to find proven places to promote your music (most don’t use this and rely on guess work, which is VERY unreliable).
  • How to leverage your marketing efforts to reach much more targeted fans faster.
  • The best way to know when you’ve done enough marketing.
  • And more.

Module 9: Music And Money

Earn Money From Your Music Career And Become Profitable.

It costs money to make good music. Recording, art, promotion and more all requires money, and it’s unsustainable to constantly dig into your own pockets to fund this. A better way is to offer fans so much value they WANT to give you money for an enhanced experience. This money can then be used to grow your music career quicker.

In this module we cover:

  • What makes fans buy from you (and what makes them not buy).
  • How to earn from your music, even if you’re not good at selling.
  • How multiple smaller revenue streams can be used to earn more from your music career.
  • How long it takes to make money from your music.
  • Some proven ways to earn from your music.
  • And more.
Module 9 - Music And Money - Pro Musician Transformation Course

But Wait… There’s More

While having the knowledge I give is great, sometimes as humans we get confused on how to best implement such given knowledge.

It’s because of this that I’ve included a list of implementation points at the end of each module. These are quick and easy to understand but can have a hugely positive impact on your music career when put into practice. This feature, while really valuable, is included in this course for free as a bonus to you today.

Testimonial - Pro Musician Transformation course - Sito Vrse

Loving the video content so far! Thank you!

Sito VRSE; trap & reggaeton artist from Spain.

Testimonial - Pro Musician Transformation course - Ritchie Petersen

Thanks Shaun - all good – I’m half way through the course - it is good!!!

Ritchie Petersen; Guitarist and vocalist from Queenstown, New Zealand.

Studying The Music Business In University Can Cost Thousands Of Dollars

Studying music business in university can cost $44,477 per year for 3 or 4 years, and most of what they teach doesn’t work for independent musicians like yourself.

Simply by taking these courses, you’ve already added 3 or 4 years to your music journey, that’s time away from actually living your dream music career.

Furthermore, good luck having money to invest in your music career after 4 years when you’re over $100,000 in debt!

With ‘The Pro Musician Transformation’, we solve all of these problems:

  • This course is delivered over 4 weeks, rather than 4 years.
  • Once you have all lessons, you can learn at your own pace, and on your own schedule.
  • Each concept is covered in a single video, making it easier to absorb the information.
  • The course is always available online so you can view the content anytime you like (you’ve lifetime access to this training once you have all the lessons).
  • My teaching style makes it feel as if you have a tutor sitting by your side, helping to correct your mistakes before you even make them.

A workshop of this caliber could easily cost $1,499; music universities routinely charge at least this for their short, out-of-date online courses.

But you won’t be paying anything close to that, because I want to make a more enjoyable, more profitable music career accessible to everyone.

In the past I've sold ‘The Pro Musician Transformation’ for $297, and many have happily bought it at that price.

However, as you’ve shown you’re serious about your music career by getting this far, I’m going to reduce the price again for a limited time.

To only $147, but only for a limited time (see below for details).

So if you want to learn the skills needed to run a professional music career, now is the time to take action.

By this time next year, you could have made more progress in your music career than the last 5 years combined.

Or you can just keep moving at your current pace.

The choice is yours.

Get Instant Access To
‘The Pro Musician Transformation’

YES, I want in! I want access to this video course right now…

Pro Musician Transformation Mockup

Sale Price:
$297 $147

But There’s A Catch (Please Read Carefully)

As you can tell, this is a staggeringly low price. But like I said, there is a catch.

You see, in exchange for this discounted rate, I’d like to ask a small favor. When you get your copy, can you email me your feedback on it?

This will require no effort on your part - you’ll receive an email a couple of weeks after you get your copy, and you can reply directly. A single sentence would be helpful.

And that’s it. Pretty easy ‘catch’, right?

I just want to get as much feedback as possible so I can continue to improve the course.

As this is a limited time sale, I’m only offering this discount for the next 100 customers. I expect about 30% to respond to my email, and feedback from 30 people is more than enough to get all of the customer feedback I need.

And even at this rock-bottom price, you’re still entitled to…

7 Days Guarantee

I stand behind every course I offer. Over 2,500 students in 20 countries swear by my training, and my reputation for delivering top-notch material means everything to me.

Get ‘The Pro Musician Transformation’ today. Try out the course for a full 7 days.

If you aren’t blown away by how simple the videos are to follow, or how fantastic the knowledge you learn is, simply shoot me an email within 7 days of joining. You’ll get every cent of your money back.

No hassle and no questions asked.

You really have nothing to lose, and a whole new set of music related skills to gain by taking the Pro Musician Transformation training.

Click the big button below to get started right away, and you could be on your way to a more rewarding, more profitable music career.

Get Instant Access To
‘The Pro Musician Transformation’

YES, I want in! I want access to this video course right now…

Pro Musician Transformation Mockup

Sale Price:
$297 $147

One Year From Now

Your fan base will have grown significantly.

You’re earning more from your music career than you’re investing in it, and you can now use that extra money to grow your music career bigger and faster, or you can use that money to put towards your living costs.

Those people who urged you to stop doing music and focus on a ‘real job’ will start to see that this music thing has potential.

In short: You’ll have a more enjoyable, more rewarding music career.

But only when you choose to act.

You see, some might choose to do nothing. They won’t ‘do nothing’ on purpose, it’s usually procrastination. They bookmark a page like this and think they’ll come back to it later.

Six months pass and they find themselves in the same exact position they were before. Still putting in long hours trying to market and sell their music with little success. Still feeling like they have to practically beg people to listen to their music.

It doesn’t have to be like that though, you have a chance to do things differently. ‘The Pro Musician Transformation’ is your path to becoming a much better, much more fulfilled musician. But it’s up to you to take the first step.

The choice is yours.

Click the button below to get started!

Get Instant Access To
‘The Pro Musician Transformation’

YES, I want in! I want access to this video course right now…

Pro Musician Transformation Mockup

Sale Price:
$297 $147

Yours truly,

Shaun Letang,
Founder, Music Industry How To.

P.S. You’re getting all the knowledge you need to transform your mindset from that of a hobbyist, to a professional musician at a greatly reduced rate. But remember - 100 is the magic number.

Testimonial - Pro Musician Transformation course - Jack Lawlor

Since I adore making music, I want a way to turn my passion into a career which is why I signed up. The course is very informative and has really taught me a great deal already, so kudos to the creators!

Jack Lawlor; guitarist.

Get Instant Access To
‘The Pro Musician Transformation’

YES, I want in! I want access to this video course right now…

Pro Musician Transformation Mockup

Sale Price:
$297 $147


Is this an online course or will you send me DVDs?

How do I know the Pro Musician Transformation course is right for me? Am I too old, too young, in the wrong genre, live in the wrong country, or have the wrong talent?

How and when will this course be delivered to me?

How long are the videos in this course?

How long will I have to finish the course?

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