About Ari Herstand

Ari Herstand is a Los Angeles based singer/songwriter who has played over 550 shows around the world. He has performed with artists like Ben Folds, Cake, Joshua Radin, Matt Nathanson and Ron Pope and his songs have been featured on countless TV shows including One Tree Hill and various Showtime, VHI1 and MTV shows. He is the creator of Ari’s Take and a regular contributor to Digital Music News.

How To Double Your Touring Income With Merch!

By Ari Herstand 2 Comments

This article is based on one of Ari Herstand’s guides from Ari’s Take (opens in a new window). Check his site out too for great music business advice! When touring, musicians often place a big emphasis on upfront pay, door money and the like. While these things can be important, if you’ve toured before […]

How To Sell Out A Show In 10 Steps

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This guide was adapted with permission from one of Ari Herstand’s articles on Ari’s Take. You should also check out his guide on how he sold out the Varsity Theater in Minneapolis. There’s no use putting on a show if there isn’t anybody there to watch you play. A simple status update on or […]