Important: Are you on Twitter? Then follow me (opens in a new window) for regular updates and discussions!
If you’re wondering how to promote music on Twitter, this is the guide you need. Whether you’re a beginner to using Twitter as a means to promote your music or you’ve experimented with it before, I’m sure you will pick up a few handy tips and tricks here today.
In this guide we’ll look at why you should use Twitter to promote your songs, the biggest mistake people make when promoting their music on Twitter (and how to avoid it), how to interact with your followers (many find it easier than Facebook), why you need to set your profile up correctly and how to do that, the importance of unfollowing some people, and much more.
If you find this guide useful, please Tweet it, share it on Facebook, and link to it anywhere you know other musicians hang out. Thank you.
So, without wasting any more time, let’s get into it.
Why Would You Want To Promote Music On Twitter?
So you might ask, with all the different tools and websites out there for musicians, is Twitter one of the websites you should definitely have a profile on? Or is it just another website that will suck up more time then it’s worth?
Well in my mind, there’s no doubt that Twitter is an essential tool for any modern day musician! Let me explain…
From what I’ve seen, Twitter is one of the best social networking sites to get your music in front of a good number of fans and as fast as possible. It’s better at doing this then Facebook is, and it’s also better at doing this then Youtube.
While both of those mentioned platforms can get you a load of views and potential fans if they go viral, with Twitter it’s easier to control the amount of results you get.
You can get these views by following proven fans of your genre, and when they look into who you are, leading them back to your site. From there you have the opportunity to impress them with your music and get them onto your mailing list.
This is a simple yet effective music sales funnel, and one that is definitely worth putting into place.
The Biggest Mistake You Can Make When It Comes To Twitter Music Promotion
So as I mentioned above, an effective way to market your music on Twitter is as follows:
- Follow people who are proven to like your type of music.
- Lead them back to your website when they look at your Twitter page.
- Show them your music, and get them interested.
- Get them on your mailing list with a free offer (For example a free EP), and build up a relationship with them to turn them into a long-term fan.
This is a proven strategy that I’ve seen work time and time again. While it’s super effective though, it can be a very timely process if you do it all manually. It takes time to find people, add them, interact with them, and unfollow anyone who doesn’t follow you back or show interest. In fact, it’s probably more hassle then it’s worth in terms of the amount of results you will see for your time. This is why I suggest largely automating this process using the tool Tweet Adder.
What this tool does is make the process of following and unfollowing relevant potential fans a lot easier. While you could probably do the following part manually yourself, the unfollowing part is where you’ll probably need this tool (We look at whey this is important later on).
Tweet Adder keeps track of who you’ve followed before so you don’t re-follow them by mistake (A big ‘no no’ on Twitter when done too much) and a whole load of other things beside.
With Tweet Adder doing all the heavy lifting, you’re left to do the easier and more fun side of Twitter music promotion:
Interacting With Your Followers – Twitter Marketing For Musicians
Yes, if you want to market your music on Twitter effectively, you have to interact with your followers. There’s no two ways about it; if you don’t keep your Twitter profile up-to-date, you won’t get a lot of people interacting with you. If you don’t get people interacting with you, you won’t have people going back to check out your website. This happens and you won’t get as many new fans as you could from your following efforts. In fact, you’ll end up annoying people.
Luckily, interacting with fans couldn’t be easier. It’s simply a case of sending at least one Tweet announcement a day, and replying to the people that talk to you directly.
Some of the things you can tweet about include:
- What you’re up to. People like to feel like they know their favorite musicians, so give them a personal taster of your life. Don’t over do this, but give fans some exclusive info here and there.
- When you have a new song out. Not only will people feel like they’re the first to know, but it can also drive instant sales from your true fans.
- When you’ve got a gig. Let them know when you get it, when you’re on your way, and what is was like after the gig. You can also interact with people who were there and ask them what they think.
- Ask people questions. Getting your fans involved is one of the best ways to build up a relationship with them, so don’t underestimate how important this is.
- Other musicians and platforms. Mentioning other influential musicians, TV channels and Magazines etc will not only have people relating you in their minds, but it can also have those people and places you mention taking notice of you too.
Tweeting shouldn’t take too much time out of your day, but it can make a big difference in terms of how much your fans feel connected to you. The more connected they feel, the more they’ll get involved and spread the word about you.
If you have a smart phone, your twitter promotion couldn’t be easier. All you need is a Twitter app (or you can use Twitter on your mobile internet), and sending out Tweets shouldn’t take more then a few seconds at a time. When it’s instant communication as well, fans will really appreciate this.
Making Sure Your Twitter Profile Design Is Up To Scratch
As well as adding new followers and sending out Tweets you think your fans will like, one other very important factor in Twitter music marketing is having your profile well set up. In fact, this should be done even before you start interacting with fans.
Doing things like setting up your page’s background image and your profile text is all important. Before they see your Tweets, these are the two things that most potential fans will look at. Get this wrong, and you could lose out on fans before they’ve even got to your tweets.
So how do you make sure your Twitter profile is well designed and unique to you? Well first of all, you need to use Twitter’s built in profile customizer. You can do this by going into your ‘settings’ area, then ‘design’. Here you can either pick a premade theme, or you can do what I recommend, which is customizing your own. Doing this you can add your own background image, one that people will instantly recognize as being your Twitter page once they land on it.
You don’t want it to be anything too overwhelming or in your face, but you want to make it cool and represent you. If you have a logo I suggest you use this somewhere in there, otherwise a nice full sized image can also work well.
Once you have your profile looking all cool and ready to attract potential followers, the next stage is to get your introduction written up.
Creating A Stand Out Twitter Bio For Musicians
At the top of your Twitter page, Twitter will allow you to add a quick 160 character bio about yourself. This will be among the first text people will read on your profile, and be where they go when they want to find out more about you. Because of this, you need to get this part right…
|You’ve only read some of this guide.|
P.S. Remember though, none of what you've learned will matter if you don't know how to get your music out there and make people WANT to hear it. Want to learn how to do that? Then get our free music marketing ebook emailed directly to you! Or for an in-depth fool proof guide on how to get people to listen to your music, get our online music business course here.