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Note: While this guide was written in 2013, it’s still relevant today, in 2015. Hey you sexy musicians, it’s 2013 and we’re still here! I hope 2012 was a good year for you and your music career. I know some of you just started out last year and are getting your feet wet in the world of music. Others of you have been doing this for a number of years, and have plenty of experience and largely know what to expect from the industry. Regardless of your situation however, there is one thing you will all have in common:
This year, you can do SO much more if you are willing and you put the work in!!
That’s right guys, even if 2012 was your most successful year in terms of music so far, you can still make this one even better. So why would you aim to do any less?
I know though that it’s not always easy to know what to do in terms of moving your music career forward. Fear not however, as that’s why I’m here! In fact, I’ve put together a guide with 8 things you can implement in the coming month or two to give yourself the best chance of improved results this year. Some of them you may be doing already, others you won’t. But either way, read through them all and put into practice anything you’re not already implementing.
So if you want to know how to get started in the music industry in 2013, read on and act upon what you learn. Feel free to let me know how you get on.
Music Industry How To.
Note: If you find this guide useful and want to say ‘thank you’, please share this guide via Facebook, Twitter, or anywhere else you feel it may be useful for other musicians. Thank you.
Edit: 2013 is now up!! How did you do? Have a look at our top 10 guides of 2013 if you want to start 2014 with a bang!
1. Write Down, Visualize, And Map Out Your Aims
If you want to do well in 2013, the first thing you need to do is make it clear what you hope to achieve in the coming 12 months. Make sure these aims are realistic, and that you have a real way of achieving what it is you hope to do.
Once you’ve thought of all the major things you want to achieve this year, the next step is to write these aims down. Next, print up this piece of paper if typed up, and stick it to a clearly visible place on your wall.
By seeing what you need to do on the wall everyday, you’ll make it easier for yourself to focus on what needs to be done. Often it’s all to easy to stray from an original plan, whether intentional or not. If you’ve got your goals and tasks in black and white in front of you however, it makes everything that much more easy for your to follow.
So once you’ve finished reading this guide, I urge your to make a list of your music related goals for 2013. You can use all the aims mentioned in this guide (Recommended, all of the below points work best when done together) or you can pick and choose which ones are best suited to you. You can also add your own aims and goals as required.
As well as writing down your goals, be sure to mention how you’re going to achieve each of them. I can’t overstate how important this point is; by writing down and viewing a actionable plan daily, you will make things that much easier for you.
Without writing down how you’re going to achieve each aim, you’re not doing much more then dreaming and stabbing in the dark. By making things measurable for yourself however, you’re allowing yourself to see what’s working and what’s not.
I talk a lot more about aims, objectives, target setting and the like in the first lesson of my course the IMA Music Business Academy. If you want a better idea of how to do that, I suggest you check it out.
2. Learn To Market Your Music Effectively
If you’ve read more then 5 posts on Music Industry How To, chances are you’ve heard me talking about marketing. This is because alongside talent, this is one of the biggest factors that will effect how far your go in your music career. In fact, in some ways marketing is even more important.
We can all think of a few acts that aren’t as talented as a load of other musicians in the same genre, yet they’re doing a lot more and are a lot more well known. If they’re not as talented as their competition, why do you think it is they’re doing so much more? That’s right, because they’ve learned how to market themselves properly, or at least they’ve got someone to market them on their behalf.
That said, music marketing is something that’s so often overlooked. When recording your first product, it’s easy to think that creating a great CD will mean it’ll fly of the shelves. Unfortunately, that’s simply not true.
All to often I’ve seen acts investing money into recording their product, getting cool artwork and getting their product into shops. What they fail to do however is leave themselves a budget for marketing. This often leads to a flop release, simply because they’re don’t extend their reach to the right kind of customers when their music is available to buy.
So yer, that’s basically a long way of saying “learn how to market your music or face an uphill struggle”.
If you want to learn how to promote your music effectively, check out my music marketing guide. In there you’ll get a load of good tips and advice on how to get this part of your music career on lock!
3. Start A Gigging Campaign
In 2013, you’ll want to work on both your online and offline music promotion efforts. When it comes to making movements offline, one of the easiest things you can start seeing real results from is gigging.
Everyone talks about ‘face to face interaction with fans’ as a plus point to gigging, and this is one of the benefits. That said, there’s a lot more to it then just that. First of all, gigs are a great way to bring in additional income to your music career. Not only can you get paid for gigging (Hard initially, but gets easier as you’ve got a few shows under your belt), but you can also make money by selling your merchandise at gigs, and by collecting royalties from any original songs you perform at these events.
CD sales often go down well, even if it’s the first time the audience have heard of you. By playing showcase events and letting people know they can buy your CD at the end of your set, you will often get people taking you up on this offer. So go round after your set is done, and let people know you have CDs for sale if they liked your music. Perform well and fall on the right crowd, and you can end up selling a good few CDs each show.
If you give people a way to contact you after a show as well (A business card leading to your website, flyers etc) then gigs will be one of those all round beneficial tools for your music career. They make money, they get you new fans, and they help change up your routine so things don’t start getting boring. If you’re not already gigging, you definitely need to start in 2013!
4. Get Your Own Music Website
Continuing on from the marketing side of things, in the broad sense, there are two places you can market your music: Online and offline. Both are just as important as each other, and both should be used if you want to maximize your chances of musical success in 2013.
When it comes to online marketing, there is one thing you need to set up more then anything: Your own website! Now I’m not talking about your own Facebook page, or even your ‘own’ site built on a third party platform. I’m talking about your own .com website which you fully own and is yours to do with as you please.
While there are a number or reasons you’d want this over simply having a page on another website, one of the main ones is control. You’ll have full control over the look and feel of the site, and you can decide how long it stays up and is active.
Having your own music website will mean you can lay it out how you want for better conversions. You’ll also look more professional in the eyes of fans (Do you know any big mainstream musicians without a website)? You’ll have a place where fans will always know they can find you regardless of what other sites are popular or not at the moment. The list, as they say, goes on.
It’s not difficult to make your own website, I’ve already outlined the steps here. If you haven’t already got your own .com website, take just a hour out and get it set up.
Ok, so those are the first four things you need to do to have a more successful music career in 2013. But we’re not done yet, there are still 4 more things you need to do if you really want to step your game up! Read the below 4 points to get a full picture of what needs to be done to make 2013 your year:
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P.S. Remember though, none of what you've learned will matter if you don't know how to get your music out there and make people WANT to hear it. Want to learn how to do that? Then get our free music marketing ebook emailed directly to you! Or for an in-depth fool proof guide on how to get people to listen to your music, get our online music business course here.